Content Writer

Working in the UK Marketing team alongside the Content and SEO Manager, this exciting role will be responsible for creating content that grows the brand, creates value, drives demand across the marketing funnel, helps the sales team, and ultimately drives leads for Sopro.

Content output is varied: SEO blog posts, whitepapers and reports, web pages, webinars, case studies, video scripts, sales collateral, and more. This means your responsibility includes the creative beyond the copy – working with designers and other stakeholders to produce authoritative and engaging content.

You will be an excellent writer with previous experience in a content role, happy writing content across multiple formats. You should have a thorough understanding of how to develop SEO content that ranks well, be able to conduct keyword and competitor research, and analyse results to inform your work.

Our content forms a key part of the wider marketing strategy, supported by the other marketing specialists in the team: including social, email, video, and paid media. There is huge potential to make your mark on the business and within a supportive, close-knit team.

KEY RESPONSIBILITIES

Helping to implement the agreed Content and SEO Strategy to drive qualified traffic and conversions.
Writing content that uses trustworthy sources to educate and convert: aligning with our tone of voice and buyer personas.
Owning the creative – working with designers to produce brilliant creative that enhances our message and copy
Owning your own workload - you need to be able to identify opportunities, own projects, collaborate with stakeholders, plan, research and write your own content, and keep team members up to date
Analysing data - from keyword research to website analytics and using Sopro campaign data - you should be comfortable using data to tell a story, report, and inform and refine your strategy.
Working closely with the wider team to understand the marketing plans and how content aligns and contributes

ABOUT YOU

Over two years experience in a content role.
Understanding of content development for SEO and lead generation.
An understanding of, or experience in, the B2B technology marketplace would be advantageous but is not necessary.
Comfortable analysing data and deriving meaning from it.
Experience with using CMS and SEO software.
Ability to prioritise multiple projects simultaneously.
Interested in how new technologies can support your work and increase efficiencies.
The following traits will serve you well: creativity, proactivity, results-driven, a desire to learn, and a positive attitude