Content Writer / Creator

As the market leader, Smoothwall provides cutting edge, on premise and cloud-based technology for UK schools to keep their students safe online. We exist to protect and support every child’s digital journey by leveraging industry-leading technology to protect 18,000 schools and close to 11 million students worldwide. With our UK head office in Leeds, our parent company, Family Zone Cyber Safety is headquartered in Australia, with operations throughout the US and New Zealand. We’ve grown fast and employ over 400 people. We’re all proud of our incredible journey so far …and the best is yet to come. That’s where you come in!
Job Description

What’s the opportunity?

We are seeking a talented and creative Content Writer/Creator to join our team. As a Content Writer/Creator, you will be responsible for producing high-quality written content that engages and educates our target audience. Your primary focus will be on creating compelling and informative articles, whitepapers, blog posts, social media content, website copy, and other written materials. The ideal candidate has excellent writing skills, a strong understanding of content strategy, and the ability to adapt their writing style to different audiences and platforms.

Here’s how you’ll do it:

Content Creation: Research, write, edit, and proofread various types of content, including articles, blog posts, website copy, social media posts, and promotional materials, while ensuring accuracy, clarity, and adherence to brand guidelines.
Content Strategy: Collaborate with the marketing team to develop content plans and strategies that align with our brand goals, target audience, and SEO best practices.
Audience/Persona Research: Conduct thorough research on industry-related topics and stay up-to-date with the latest trends and developments to create content that resonates with our target audience.
Content Promotion: Collaborate with the marketing team to promote content through various channels, including social media platforms, email campaigns, and other digital marketing initiatives.
Editing and Proofreading: Review and edit content for grammar, punctuation, style, and consistency to ensure high-quality standards are met.
Content Management: Organise and maintain a content calendar, manage content repositories, and ensure content is properly categorised and tagged for easy retrieval and distribution.
Collaboration: Work closely with our global design team, and other cross-functional teams to create engaging content that supports overall marketing campaigns and initiatives.
Content Performance Analysis: Monitor content performance metrics, such as engagement, reach, and conversion rates, and provide insights to optimise future content strategies.
Continuous Learning: Stay updated with industry trends such as KCSIE, content marketing best practices, and new technologies to enhance content creation and distribution techniques.