Content Writer

New Posted 18 December 2023 | South Portland, ME | ElleVet Sciences

ElleVet Sciences was created because we discovered a way to truly elevate the lives of animals and their owners by developing safe, effective hemp CBD + CBDA products. Our team’s combined backgrounds in science, medicine, business, and animal health reflects a dedication to animals through research and innovation. ElleVet is the only CBD + CBDA product proven to work in multiple clinical trials and is the leader in cannabinoid research and evidence-based products for pets. Currently conducting more than 40 R&D projects / clinical studies at leading universities and referral centers, our team is rapidly growing and expanding our business both domestically and internationally.

The secret to our success is simple, and the same as our company philosophy: Do the right thing, do what is best for animals, trust science, and always be learning.

SUMMARY
The Content Writer is a talented writer who generates original content for our products, clients, and business. You will research topics and develop high-quality, engaging, informative content that will appeal to our audiences, including pet parents and veterinarians. This position requires a skilled, science minded, tech-savvy writer who can create appealing, insightful posts that will reach and grow our audience. You will communicate across all channels (website, email, social media, print, etc.), engaging prospective and current customers in an effort to grow awareness and drive sales. This role is an essential part of our brand building and customer engagement.

BENEFITS & PERKS
Our comprehensive benefits package includes:

Health, dental, and vision insurance
Health savings account (HSA)
401(k) with company match
20 days of paid time off (PTO) per year & 9 company holidays
Basic and voluntary life insurance
Short and long-term disability insurance
Employee discount on our products
Flexible schedules and room for internal growth
Dog friendly office

ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties may be assigned) .

Generates research and pitches ideas for blogs, social media, website, case studies, whitepapers, landing page copy, newsletters, and review responses.
Conceptualizes, writes, edits, publishes, proofreads, and promotes content.
Maximizes site traffic by utilizing Search Engine Optimization (SEO) keywords.
Stays current on industry trends for opportunities to attract new readers or create stronger, more engaging content.
Interfaces with colleagues on planning, organizing, and content execution in a timely and efficient manner; Manages internal content calendar.
Keeps knowledge-based articles and other self-service support content accurate, up-to-date and on brand, while proactively iterating and making improvements.
Maintains content style and brand consistency across all products while keeping projects on schedule.
Works closely with cross-functional teams, including marketing, design, and product, to develop compelling content aligned with current business objectives.
Adapts and evolves cohesive language for a unified voice across products and channels.
Keeps abreast of industry trends, competitor activities, and emerging content marketing strategies to maintain a competitive edge.

COMPETENCIES, SKILLS & ABILITES

Strong analytical, critical, and creative-thinking skills required. Deep knowledge and understanding of communication for different audiences and writing styles.
Superb writing and editing skills with the ability to translate complex topics and scientific or technical language into compelling marketing communications for a variety of audiences. A strong command of grammar, spelling, and both business and APA writing styles.
Creative and tech-savvy.
Familiarity with SEO techniques and keyword research tools.
Comfortable working and engaging with all levels of the organization to identify, understand, and address communication needs.
Excellent interpersonal, organizational, and project management skills. A self-starter with the ability to independently manage multiple projects and deadlines.
Curious, empathetic, and energized about elevating the lives of animals and their owners.

QUALIFICATIONS, EDUCATION & EXPERIENCE

Bachelor’s Degree in English, Journalism, Communications, Business Science, or related field required.
3 – 5 years’ experience working within an in-house marketing and/or creative team.

PHYSICAL DEMANDS & WORK ENVIRONMENT

Normal office environment with regular computer use.


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