Copy and Content Manager

Salary: up to £37,000 per annum (depending on experience), plus performance bonus & benefits

We’re Together – the market leading property finance experts with an entrepreneurial spirit.

Based in Cheadle, South Manchester, we’ve been established since in 1974 and have built a team of over 750 colleagues who are passionate about supporting individuals and businesses achieve their property ambitions by making finance work for them.

We pride ourselves on our common sense approach to lending and offer a range of mortgage and secured loan products to individuals and businesses who are typically underserved by mainstream lenders. Our customers are central to everything we do and we work hard to support them to turn challenges into opportunities which make our customers' property ambitions a reality.

We have very clear growth ambitions for our business, but more importantly, we’re clear on how we’re going to get there. We’re proud of our sustainability strategy which has very clear targets across our planet, our communities, our customers and our colleagues and we’re determined that together, our impact is greater.

We’re looking for great people from all backgrounds and experiences who love working together and putting our customers at the heart of everything we do – and that starts with our awesome team of people.

Our Marketing Team:

We’re an in-house marketing team of 23 that operates like an agency. We work with every area of the business and see our internal customers as clients as well as valued colleagues. We work together to deliver the very best outcomes using insights, creative thinking and idea generation that solves a problem, target a new audience, enhances our brand, introduces something new and everything in between.

We’re a well-rounded bunch which creates an environment for young talent to thrive and the more experienced to mentor and advise the business of the best strategy to support it to where it needs to be.

We’re committed to the philosophy that great teams are created from great people with common goals, collaboration, diversity and respect. We are a supportive and friendly team driven by exceptionally high standards

Job Description

The role:

Creates the Content and Copy strategy to drive awareness, consideration, engagement and conversion, across all audiences and channels. Leads the production of compelling content and copy across all audiences and channels. Own and develop our brand tone of voice at all touchpoints, supporting all areas of the business to deliver it internally and externally

Day to day activity:

Create develop and own a content strategy to support the delivery of the company business plan and its distribution channel targets across all channels
Collaborate with Senior Marketing Team (Brand, Comms, PR, Social, Design and Digital) to create compelling and engaging content, relevant and targeted for each audience and channel
Collaborate with marketing and digital teams to plan, develop and optimise onsite content for SEO and UX opportunities
Ensure all content produced is measured and reported on; reporting on the content holistically across all channels. Utilise this to inform future content.
Develop and own a content calendar aligned to business plan and support delivery of growth objectives
Produce a wide variety of copy and content for multiple audiences including long and short copy, scriptwriting and AV development, customer communications and campaign concepts
Liaise with senior stakeholders across the business to generate ideas, create buy in and delivery of the content strategy and associated plans.
Manages the content agency relationship (and other 3rd parties) ensuring agency are adhering to contractual agreements and optimising performance
Own and develop Together’s tone of voice and copy style guides to ensure consistency
Supporting all areas of the business with quality writing, while educating and emphasising the importance and value of consistently delivering our brand tone.
Work with Customer Experience to understand the role of copy and content in the wider customer journey.
Own the content budget and forecasting in line with process.
Manage content through the workflow system, ensuring deadlines and process is adhered to for the content team
Review copy produced by external suppliers to ensure our brand tone shines through.
Develop, own and maintain copy and A/V style guides.
Accountable for consistency and clarity in all communications to ensure simplicity, brand fit and impact. Ensure brand guidelines are adhered to
Ensure all content is regulatory compliant.
Lead major projects relevant to content within Together
Deputise for Senior Brand Manager as required

Essential skills and experience:

5+ years’ experience of professional copywriting.
Strong copywriting skills with ability to write for multiple channels and audiences.
Creatively strong with ability to generate ideas.
Sound understanding of SEO best practices to produce SEO rich content.
Ability to see the bigger picture when answering content and copy briefs.
Ability to write on brand copy closely following brand guidelines.
Ability to write across all formats with a joined up tone of voice.
Strong communication skills and ability to build good working relationships with internal colleagues.
Excellent written and verbal communication skills with solid knowledge of English grammar
Experience of writing in a regulated environment.

Desirable skills and experience:

Experience within financial services
Understanding of the regulatory environment for lending
Experience of both B2B and B2C marketing

Additional Information

Benefits Working At Together

27 days holiday (increasing with service), plus bank holidays
Buy & sell holidays
Discretionary annual bonus
Matched pension contribution
Life assurance
Critical illness cover
Health cash plan
Private medical insurance
Free access to company holiday homes
Travel season ticket loans
Ride to work scheme
Free local gym access
Local bar / restaurant discounts