Copywriter (Family)

We are on the hunt for a versatile, seasoned copywriter to join our fun, supportive and passionate team in Boston. Help us on our mission to grow a community of global families who change the world!

In this role, you’ll embrace the unique challenge of speaking to two very different audiences: 18-26 year-olds in 25+ countries worldwide and working parents in the U.S. We’ll look to you for compelling copy that motivates young people to take a huge step outside of their comfort zone to join a new family for a year or more in a foreign country. You’ll also help American families better understand the concept of hosting an au pair and the value our program provides.

You’ll help refine our company voice to better reflect our brand personality and use your attention to detail to ensure our messaging complies with the important legal framework of our program. You will also drive brand consistency across all company channels and communications.

You’ll write copy for everything and anything including websites, Instagram and TikTok ads, landing pages, social channels, emails, blogs, videos and press releases.

To do all of this, you’ll collaborate closely with members of the Marketing team as well other Cultural Care staff in the U.S. and beyond. You’ll also proactively network with our program participants to learn first-hand about their experiences.

Your Qualifications

At least 3+ years copywriting experience (digital + print)
Strong creative thinking skills and ability to think conceptually
Extraordinary command of language and an eagle-eyed approach to proofreading
Excellent time management skills
Positivity and open-mindedness
Good communication skills
Collaborative spirit as well as the ability to work independently with little direction when needed
Openness to constructive feedback and a desire to constantly improve
Curiosity about the motivations and needs of our program participants
Please include a link to your work/portfolio, with your application. Candidates that do not include a portfolio with their application will not be considered for this role.

Bonus Points If You Have Experience With

SEO optimization
Adobe Creative Suite, especially In-Design
Composing and testing UX copy

Our Benefits & Perks

Whether you are working in one of our beautiful and modern hub offices in Austin, Boston or Denver, or from the convenience of your home office, you will enjoy comprehensive professional development, frequent social programming, and events sponsored by our employee-run “EFinity” groups: Accessibility@EF, API@EF, Black@EF, Faith@EF, Indigenous@EF, Jewish@EF, Latinx+@EF, LGBTQ+@EF, MENA@EF and Parents@ EF.

In addition, you can also expect:

Flexibility: Eligibility for our Workplace Flexibility Program: participate in our hybrid work model with up to two days of work from home per week
Development: Robust professional growth opportunities interacting with colleagues from all around the world including our initial new hire onboarding, monthly trainings, quarterly global staff meetings, workshops, and inspiring sessions with global leaders and experts
Vacation: Four weeks paid vacation your first year and twelve paid holidays
Retirement: 25% company match on your 401(k)
Insurance: Excellent medical, dental, and vision coverage, along with life and disability insurance, dependent care coverage, and flexible spending accounts (FSAs)
Travel: Paid international business travel
Selfcare: Wellness benefits and a yearly fitness reimbursement
Discounts: EF program discounts including personal travel, language schools, and childcare as well as discounts at some local venues and area businesses

About Cultural Care Au Pair

At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We build global families by bringing together international visitors with American host families—providing meaningful childcare support for families, an unforgettable year in America for au pairs, and a culturally enriching experience for both parties. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.

Here at Cultural Care, we are a team of problem-solvers, relationship-builders, and innovators who are constantly thinking about how we can improve our program experience, respond to both micro and macro level business challenges, and evolve to stay relevant to our global audiences.

Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.