Copywriter

New Posted 4 July 2023 | Hobart, Tasmania, Australia | Procreate

At Procreate we're dedicated to making exceptional creative tools by combining beautiful user experiences with high performance engineering. Used by millions around the globe, Procreate is committed to placing more power in the hands of creatives. We're looking for a Copywriter to join our team in Hobart. This is an expansive and diverse role which will involve both technical writing and more marketing focused copywriting.

The role.
This is a highly specialised role in which your experiences and interests will allow you to navigate the rapidly changing developments in the global technological landscape as well as develop a deep understanding of the intricacies and specifics of Procreate as a product and the creatives and industries that use the software. This role sits within the Communications team and reports directly to the Head of Communications, Lauren Yates Jones. You'll work closely with other members of the Communications team, the Content team including our in-house Copywriter as well as Team Leads, Executive members and other internal and external stakeholders and subject matter experts. Your work will alleviate capacity issues for our existing copywriter and the copywriting related workload of our Team Leads, Executive and individual contributors.

What you'll do.
Collaborate with in-house experts. This work is deeply collaborative, you'll communicate with designers, engineers, creatives and other internal and external subject matter experts to deliver accurate, compelling and informative copy that demonstrates the myriad ways in which Procreate can be incorporated into creative pipelines and workflow. Adhere to internal standards and stylistic guidelines. Your written content will demonstrate a deep understanding of our brand voice and messaging. You'll adhere to and help expand on comprehensive internal style and tone guides. Your work will ensure consistency in grammar, tone and style across all of our written content.

Marketing assets and campaigns. Take a user centric approach to your copy. Your work will communicate the power of Procreate directly to those who are familiar with the product but also those who are new comers to the software. Not only will you form an in-depth knowledge of the product, you'll also form a nuanced understanding of the people that use the software and the needs, priorities and desires of those that use it. Technically detailed product descriptions. You'll produce clear and concise product and feature descriptions that communicate complex technical detail in an approachable and friendly manner. Your writing will highlight and champion Procreate's core features, functionality and use cases.


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