Copywriter

Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.

In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.

By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.

ROLE SUMMARY:

This is an exciting role within our growing marketing team. The team is responsible for the marketing efforts of 100+ schools globally. You will join an established team of experts across our marketing, SEO, CRM, UX design & Web optimisation.

We are looking for an experienced marketing copywriter to join the web team to drive our ‘web enhancement project’ and to partner with our SEO Team to begin to build out our global content footprint. You will be responsible for supporting the Web & SEO teams with high quality, professional English to enhance the representation of our Schools.

Our ideal candidate will be someone with a real passion for high-quality writing, an ability to adapt technical text to convey a marketing message and the benefits of our Schools to parents. Our ideal candidate will have at least 3 – 4 years’ experience as a copywriter with a solid understanding of marketing messaging.

KEY RESPONSIBILITIES:

This position will be responsible for the following:

Maintain and inform the Inspired tone of voice across writing activities.
Partner with our SEO team to optimise copy and landing pages for search engine marketing.
Partner with our web team to build out our content strategy to increase the Conversion Rate of new parents.

THE IDEAL CANDIDATE WILL HAVE:

Maintain a pragmatic / data driven mindset to decision making
Ability to develop and implement robust and efficient working frameworks.
Ability to work on own initiative and manage a heavy workload with maximum attention to detail and without losing sight of overall objective.
3-4 years minimum in a copywriting role
Exceptional spelling & grammar
Excellent writing ability in a formal, proper tone.
Ability to write copy to market a product or service.
BS/MS degree, Arts subject preferable.
Fluent English speaker is essential.
Highly organised with strong attention to detail, ensuring clarity and accuracy
Team player and collaborative
Analytical and data driven thinker
Strong time-management skills with ability to manage competing priorities