Copywriter

Humana’s The Hive is looking for a Copywriter 2 to join the team working remote anywhere nationwide. The Hive is Humana's in-house agency, a creative collective built exclusively to support the business and the brand. We are responsible for creative content development across all media and enterprise brand identity management for a diverse portfolio of Humana brands. Our core purpose is to create compelling brand expression and cohesive consumer experiences that enhance brand perception, build trust, and influence choice.

Responsibilities
As the Copywriter 2, you will develop strategic campaign narratives and creative content for a diverse portfolio of Humana brands and variety of target audiences, across all media. You will analyze complex situations and apply business insight to develop a range of strategic communications against a creative brief, drives creative quality at all stages of the development process and ensure creative campaign continuity for a line of business.

Key Responsibilities

Collaborate with agency team and marketing partners to develop creative content for all media including print, digital, social, video, and environmental applications
Translate creative strategy into a range of solutions that express the brand and fulfill the business objectives defined in the creative brief
Strategically and rationally articulate ideas to clients and business partners both in presentation settings and informal/collaboration situations
Advance creative projects from concept to completion with minimal supervision, proactively solicit feedback from agency leadership and ensure timely deliverable
Under the supervision of the Creative Director, oversee brand consistency, campaign continuity and creative quality for a line of business
Understand and apply appropriate content development approach based on specified media channel
Attentive to industry trends, provide recommendations for tools, process and best practices

To be successful in this role, you are a brand advocate with deep experience developing brand voice and integrated marketing campaigns. Your portfolio demonstrates your ability to translate business and brand objectives into compelling, effective solutions for print and digital communications.