Copywriter

Compensation: $30/hr - $39/hr

Work Requirements: US Citizen, GC Holders or Authorized to Work in the US

Description:

The Global Marketing team brings to life the unique promise of portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

The Co-Brand Sr. Copywriter will join our hardworking in-house creative team to support American Express partnership and associated credit card products. You will help craft creative strategies, concepts, and messaging for consumer campaigns with the goal of increasing customer acquisition and engagement. The most common types of projects you can expect to work on are emails, direct mail, banner ads, social posts, app placements, and large offer-based campaigns.

The ideal candidate will have technical copywriting experience with loyalty programs and/or the financial industry.

More specifically, you will:

• Proactively understand and gain knowledge of our business, brands, target audiences, and competitor activities.

• Collaborate with the creative team responsible for developing the Honors and American Express co-branded marketing, seeing all projects through from concept, design, production, completion, and delivery. Partner closely with account managers to keep all projects on track.

• Partner with the ACD/Design team/Copy Lead to develop compelling creative solutions across omni-platform touchpoints with a customer-first lens. Effectively communicate the strategic intent for each tactic while adhering to American Express requirements.

• Liaise with internal stakeholders to interpret and action on creative briefs.

• Develop creative ideas and concepts, often in partnership with the Art Directors and designers.

• Write clear, persuasive, original copy through the various iterations of the project while adhering to American Express requirements.

• Present and provide business rationale for creative ideas to our internal stakeholders for approval and development.

• Evolve, revise, or redevelop creativity in response to feedback from the ACD or internal stakeholders.

• Use campaign performance data to understand the effectiveness of campaigns and apply key takeaways to future campaigns.

What are we looking for?

We seek someone with strong attention to detail, a self-starter, a positive demeanor, and a collaborative personality. We believe the success in this role will demonstrate itself through the following attributes and skills:

• Strong presentation and communication skills with the ability to inspire and sell creative rationale

• Self-motivation, flexibility, stamina and the ability to adapt

• Confidence, enthusiasm and determination

• Accuracy and attention to detail

• Resilience with ability to accept criticism of your work

• Market awareness with the ability to understand the target audiences

• Collaboration, with ability to work in partnership with stakeholders across multiple functions

• Ability to form strong working relationships quickly

• Experience in hospitality, loyalty programs, and/or financial industries

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• Five (5) to seven (7) years of relevant Copywriting experience, preferably in an agency environment or in-house creative department

• Experience writing for the financial services, medical or pharmaceutical industries, technical writing, or related fields

• Experience writing for Acquisition, Retention, B2B, Performance, or Direct Response audiences

• Strong copy-editing skills

• Comfort working on a range of projects from short-form (like headlines) to longer-form (like brand positioning)

• A standout portfolio that demonstrates creative thinking, storytelling, brand, and campaign development would be useful in this position for you to demonstrate the following capabilities and distinction.

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• Experience working with a marketing department, understanding of business goals, and can find creative solutions to help achieve objectives

• Experience working on direct response materials and writing for a range of marketing platforms, including email, banner ads, social, landing pages, print collateral, television

• Experience in hospitality or consumer brands

• BA/BS Bachelor's Degree in English, Communication, Journalism or a related field

Comments for Suppliers: Portfolio link must be included.

Our benefits package includes:

Comprehensive medical benefits
Competitive pay, 401(k)
Retirement plan
and much more!

About INSPYR Solutions:

As a leading information technology partner, we connect top IT talent with our clients to provide innovative business solutions through our IT Staffing, Professional Services, and Infrastructure Solutions divisions. We understand and value the unique needs of highly-skilled information technology professionals in the industry and always strive to stay above the curve. Our company was founded on the following core values: Be the Best, Understand the Urgency, Never Ever Give Up, Have the Courage to Excel, and Make a Contribution. We take pride in our business model and strive to create a positive workplace environment through an exemplary culture.