Copywriter (Style)

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.

Job Overview

With imagination and skill you’ll write persuasive copy that brings our brand narratives to life on topics as diverse as style tips & hacks, sale events, social purpose and more. Drawing from rich customer insights and your own curiosity about what motivates shoppers, you’ll craft nuanced copy that builds on our brand strategy by showing that Macy’s understands what customers want and need from us.

Your passion for research and ability to quickly grasp project requirements will help shape creative approach as you collaborate with designers to make product features and benefits clear and compelling. Through mastery of our distinctive voice and an eye for detail, you’ll engage audiences with an authentic, conversational style in digital, emerging and traditional media. You’re curious, innovative, and a conceptual thinker who thrives on the collaboration and healthy debate required to make great work.

You’ll work primarily with designers and art directors, as well as other partners in Creative, Marketing and Project Management. Depending on the project, you may also work with a variety of partners in other Creative areas, Digital, eCommerce, the Fashion Office, Philanthropy, Visual, and Merchandising partners to ensure a consistent brand experience.

Essential Functions

Writes clear, compelling copy to embody the voice of the brand. Adapts style as needed for different types of communication, whether the objective is more inspirational, or more straightforward.
Effectively interprets information briefed for each project, and challenges the brief to ensure the strategy is clear and aligned to the channel’s best practice.
Proactively seeks effectiveness in advertising by understanding the needs of our customers and researching competitors’ advertisements and campaigns.
Delivers on the creative brief requirements, and offers alternative solutions when there’s a better angle.
Collaborates with design partners to keep the work fresh, challenges status quo and ultimately delivers powerful, motivating communications.
Knows the legal guidelines and formatting, ensuring compliance and consistency throughout projects.
Stays current with ever-evolving channel best practices.
Plans, prioritizes and organizes a high volume of work and coordinates with Project Management to effectively meet deadlines.
Proofreads and self-edits to deliver work that is accurate and achieves standards of creative excellence and technical quality.

Competencies

We encourage candidates with either a bachelor’s degree or equivalent work experience in a related field to apply.
1-3 years experience copywriting
Portfolio demonstrating strategic & creative strength
Proficient in Adobe Creative Suite
Proficient in Microsoft Office programs – Outlook, Teams, Powerpoint, Word
Strong ability to think conceptually, strategically and technically
Detail- and solution-oriented
Strong interpersonal and communication skills. Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
Thrives in a fast-paced environment