Copywriter

We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This opportunity

Under the guidance of the Senior Manager, Digital Content and SEO, you’ll be responsible for crafting a written response to a wide range of briefs from a diverse range of internal clients. Tasks may include content for our self-service app, My Vodafone, and eCommerce content for our online purchase journey including cart and checkout. You’ll also craft content for our conversion rate optimisation program, support pages, merchandising copy, digital campaign pages and product pages.

Responsibilities

You’ll also support the Senior Manager, Digital Content and SEO in the management of the Digital Content and SEO team

Work closely with all areas of digital and internal clients to deliver accurate, clear and concise copy that:
Responds to the brief
Adheres to the Digital Tone of Voice Guidelines
Maximises the chance of online conversion o Maximises the SEO opportunity
Work closely with UX Designers and Visual Designers to create effective copy which advocates for the needs of the customer
Work closely with developers for shoulder-checks
Comfortable presenting and justifying your work
Attend all required briefing sessions with other areas of the business
Keep up to date with news for the business products and services, and digital trends

Knowledge And Experience

Bachelor’s Degree in Communications or similar
Experience with Adobe Analytics and Google Analytics
Ability to craft strong editorial, informational, merchandising copy, with solid experience in digital execution
Ability to craft UX copy for our online purchase journey
Demonstrated ability to craft app content
Ability to craft digital content for conversion rate optimisation and A/B tests
Demonstrated ability to craft digital content for search engine optimisation
Ability to draw actionable insights from digital data
Experience in justifying copy decisions
Strong communication and negotiation skills