PR Manager & Content Writer

Want to be part of a company that empowers you to innovate and implement your powerful ideas as you help shape the future of cybersecurity? Since 2012, CRITICALSTART has assisted in safeguarding numerous businesses from cyberattacks, preparing them for upcoming threats, and earning a plethora of awards along the way.

We thrive on innovation, devoid of bureaucracy. CRITICALSTART pioneered the first MOBILESOC app for on-the-go threat detection and response, devised a method to automatically resolve the majority of security alerts, and introduced services that reduce alert investigation time by 99.3% (our analysts truly appreciate us for that).

Everything we do revolves around our three core principles:

Do what’s best for our customers.

Do what’s best for our employees.

Don’t do things that suck.

That's basically it .

If you'd prefer to hear from our Critical Crew, watch this video to learn about their perspectives. Look at our Glassdoor reviews for another internal viewpoint ( Pssst ...want to grab our attention when you submit your resume ? Include s omething about our Glassdoor reviews that resonated with you ) .

What can we offer you ?

Daily opportunities to make a difference. Whether it's protecting our customers from attacks and breaches or contributing to the greater good.
An a bundance of intelligent, talented, high-performing individuals to collaborate with. We value accountability, support each other's growth, and genuinely enjoy what we do.
An approach of continuous improvement to revolutionize our industry and surpass mediocrity. While many cybersecurity companies hire competent individuals, we believe in striving for excellence. Don't you believe you're capable of more than just being good?
Constant learning, unlocking innovative ideas, and a nurturing, cooperative environment.
Extensive industry recognition. We receive so much acclaim that it's nearly overwhelming . Almost.
Our teammate put it best: "Every day presents new challenges and ample opportunities for professional growth... Your contributions directly impact the company's overarching purpose, and the sense of belonging and culture are unparalleled.

Who You Are

Are you a skilled storyteller who enjoys creating engaging marketing content? Do you excel in a collaborative environment and have experience in cybersecurity? We're looking for a PR Manager & Writer to help create and promote compelling cybersecurity content. This role involves overseeing PR programs and working with subject matter experts to produce various content types. You'll collaborate with different marketing teams to raise awareness, generate demand, and enhance our brand. Additionally, you'll work with our PR agency to secure press coverage and develop PR strategies aligned with our company goals.

What You Will Be Doing?

Create various product-focused content, including whitepapers, presentations, blog posts, customer case studies, ebooks, infographics, research reports, and articles to showcase our expertise.
Proactively seek mentions and features in media outlets.
Develop and execute a PR strategy aligned with the company's goals.
Prepare press materials for pitching to media.
Communicate with precision, selecting words for maximum impact.
Tailor content for specific personas and industries.
Extract valuable insights from analyst reports and research sources to support content development.
Responsively handle media commentary requests.
Collaborate with Critical Start subject matter experts and executive leadership to craft compelling content.
Maintain a corporate content and PR calendar.
Define, track, and report key metrics to measure the success of content and PR efforts.
Take ownership of achieving goals related to share of voice, media mentions, content views, and Ideal Customer Profile discovery meetings.

What You Will Bring?

Required Qualifications:

5+ years of experience as a content writer in the B2B field, including prior PR experience.
Proficient in creating cybersecurity content, especially product-related material.
Proven history of successfully managing PR agencies and meeting share of voice and press mention targets.
Exceptional abilities in copyediting, communication, and project management.
Holds a Bachelor's degree in English, journalism, communications, or a related field.

Desired Qualifications:

Familiarity with or experience using tools and platforms like WordPress, Asana, Adobe Creative Suite, Marketo, and Salesforce.

What It's Like Working Here

Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously.

Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking.

Depending on the role, you may work in the office, remotely, or adopt a hybrid work model. Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do?

What does our Compensation and Benefits package entail?

Competitive salary with bonus potential
100% employee coverage for healthcare/50% coverage for dependents
Unlimited PTO (Paid Time Off) policy
Paid Parental and Military Leave
Dental and Vision Plan
Employer-provided Life Insurance , Long-Term Disability , and Sh ort-Term Disability coverage
Additional Voluntary Life Insurance coverage
401(k) Plan with Matching Program
24/7/365 availability of Employee Assistance Program
Teladoc Mental Health Benefits
Optional Pet Benefits Discount Plan
And a new Tesla... just kidding! Kudos for making it to the end.

Critical Start welcomes people from all backgrounds and walks of life . One of our core values is to “Do what’s best for our employee s ,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Mental and Physical Requirement s

It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities.

Physical:

S tationary position for extended periods of time.
Constantly operate a computer.
Occasionally you may be required to move equipment or other items up to 20 lbs.
The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

Mental:

Must be able to apply established protocols in a timely manner .
Make timely decisions in the context of workflow.
Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota.
Ability to work effectively and efficiently in high stress situations.
Ability to simultaneously address multiple complex problems.

Compensation

The total compensation range (base + bonus) being offered for this role is [$100,000-135,000}. This role is not eligible for performance-based variable compensation.