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Nova Southeastern University (NSU) was founded in 1964, and is a not-for-profit, independent university with a reputation for academic excellence and innovation. Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more. NSU cares about the health and welfare of its students, faculty, staff, and campus visitors and is a tobacco-free university.
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Job Title: Digital Content Writer/Producer - 991602 Location: Fort Lauderdale-Davie, Florida Work Type: Full Time with Full Benefits Job Category: Exempt Hiring Range: Commensurate with experience Pay Basis:
Annually
Subject to Grant Funding?: No Essential Job Functions: 1. Collaborates across teams in delivering strategic communications, exploring how to effectively story tell around differentiating research and University strengths.
Assists with managing larger projects that support the overall strategy of the division.
Helps identify current trends and topical issues that could potentially elevate the reputation of the University though visible engagements.
Monitors and interprets fast-moving story developments, effectively communicating across internal and external channels.
Researches, interviews, writes, and delivers topical, trending copy that is designed for web and social publishing. Reports, writes, and edits human-interest content that strives to make academic and scientific research accessible, interesting, and relevant to people who aren't scientists or professors. Delivers weekly and daily stories as needed. Includes collaborating with the PR team on social posts for NSU’s social channels and news stories.
Oversees, coordinates, and delivers on content creation from conception and completion through publishing and distribution. Produces content weekly and daily as needed. The Digital Content Writer/Producer will help determine the appropriate medium for each individual story: text, still photography, audio, video, or other multimedia.
Assists in sourcing photography and scheduling/managing photoshoots. Oversees video-based projects from conception to completion. Conducts or manages video shoots (camera operation, lighting, audio recording and mixing). Develops creative and innovative methods to package fresh and existing content in multiple formats tailored to the University’s various platforms - using video, podcasts, infographics, and other media as appropriate.
Understands how to manage the content development process to consider optimization for web, digital searchability, and viral potential as well as coordinating that with channel distribution.
Interacts and builds strong relationships with college team members to uncover story opportunities and build and broaden the reach of stories.
Uses data to determine effectiveness of stories hitting target audiences and channels.
Provides coverage of events as needed. Align work with shared University content calendar and keeps track to make sure stories and output are aligned with monthly themes and desired outcomes.
Generates and brings new and fresh ideas about stories and approaches to coverage that are most user-friendly and shareable. Maintains projects on a shared annual project and content list.
Works with creative team and others on the PR & Marketing team to ensure brand consistency on multimedia projects.
Proficient in the Adobe suite and CMS platforms.
Other duties or projects as assigned as appropriate.
Marginal Job Functions: Required Knowledge, Skills, & Abilities: KNOWLEDGE:
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media - Knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media.
Marketing - Knowledge of principles and methods for describing and promoting programs and services in order to achieve desired outcomes.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.