Digital Editor (Agriculture, Food Innovation)

B2B publisher with an enviable heritage seeking an extremely self-motivated and entrepreneurial editor to work on a new launch site within the farming/agricultural & food tech industry! This brand new site will be providing news on global agri-tech and agri-food innovation, investment and regulation. An experience editor is therefore required to to take the reins and help drive its content development strategy and associated brand extensions.

Role Overview:
Identifying core editorial themes, topics and business-critical insights to make the title stand out from the competition and become a ‘must-read’ for the sector.
Delivering high quality daily editorial content in multi-media and written formats
Driving the brand’s social media strategy and contribute to reader / registrant growth
Proposing new brand extensions and brand development opportunities
Build the brand’s editorial authority and visibility in the market.
Collaborating with sales, marketing and event managers
Edit website copy and commission freelance content where required
Develop content and innovation ideas for the site, with a strong focus on multimedia
Actively use social media for lead sourcing, content sharing, contact building and audience growth
Maintain record of industry contacts and sources in shared editorial database
Monitor growth and user engagement of core readership and subscriber base
Organise topics / briefs / speakers for potential brand extensions (special editions, online / F2F events, awards, workshops etc.)
Moderate at online / F2F events relevant to the site
Keep an eye on the competition to pick up on possible areas of threat or opportunity
Identify partnership opportunities with regional and global trade associations, industry groups, NGOs.
Attend key agri-tech and agri-food industry trade events and conferences
Become the ‘face’ of the brand and the ‘go-to’ editorial expert within the industry