Copywriter

New Posted 29 January 2024 | Philadelphia, PA | Digitas Health

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

We're searching for a Copywriter of Creative who will manage visual materials for integrated, cross channel programs including: large web initiatives, online advertising and digital marketing. Individuals should have strong conceptual and design skills and assist the Creative Director in improving the conceptual, technical and creative performance of staff within your group.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities include:

Collaborate with creative team members to determine concept, brand and copy directions
Ensure copy tone and style are consistent with brand and style guidelines
Work with project teams to understand our goals and audience demographics
Translate concepts into messages
Contribute to brainstorming and creative brief development
Work on multiple projects simultaneously and juggle writing demands
Have strong communication skills with a positive attitude
You can evaluate the work of Copywriters and Associates to ensure that the components of relevance are used
You use the components of relevance in every program that you work on
You check agreement of relevance always and report misalignment to your Copy Supervisor
You know the goals of every program that you work on and communicate those goals to the team
You understand the needs, motivations, and aspirations relevant to your audiences

Qualifications

3-4 years experience
Creative agency experience desired
Experience with marketing and advertising principles
Experience on large cross-channel or direct marketing programs across mediums
Experience with online and offline media preferred

Additional Information

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.


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