Manages strategic and creative development for social mass communications . Leads the development of creative assets, manages production and legal reviews , and supports the overall brand communications team throughout the development of fully integrated plans.
Responsibilities
Manages agencies (internal and external) in the development of social creative executions for mass media; and supports social strategy.
Secures legal approvals and maintains compliance records.
Manages timelines, blueprints, rotations, and agency assignments and management (strategy through implementation) including trafficking .
Develops communications plans for the upcoming year, including ideation around brand successes, learnings, and new opportunities.
Partners with media teams on media planning, buying, and reporting .
Proactively manages vendor opportunities, compliance , and regulatory requests, if applicable.