Copywriter, Creative Services

DocuSign helps organizations connect and automate how they agree. Our flagship product, eSignature, is the world’s #1 way to sign electronically on practically any device, from virtually anywhere, at any time. Today, more than a million customers and a billion users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people’s lives.

What you'll do

As a part of the Creative Services team, the right candidate will possess a strong comprehensive copywriting background and proven experience optimizing for conversion, across marketing journeys including ads, CTAs, email, campaigns, and anywhere we want to move the user forward. Every step of the user journey is up for grabs in this role, from awareness to engagement to purchase. With a strong understanding of conversion, you will utilize data to guide and inform your decision-making process. You will also assimilate to the overall brand tone of voice.

This position is an individual contributor role reporting to the Sr. Director of Creative Services.

Responsibility

Collaborate with other internal copywriters such as web, technical, product and UI writers to align on business goals
Collaborate with global marketing partners to utilize research and data to develop DocuSign-specific conversion best-practices
Advocate for discovery and planning, ensuring the proper content tasks are prioritized and executed on cross-functional teams
Drive continual improvement and evolution of the DocuSign brand voice
Be an internal steward of the DocuSign brand and show up cross functionally as a thought-leader for copy and tone of voice
Sit side-by-side with our internal design team and creative directors to drive compelling campaigns where design and creative are seamlessly integrated with copy
Write for best-practices in advertising to drive traffic to our site
Test and refine content based on analytics, user feedback, and other performance data; present findings to leadership
Conduct discovery and analysis of customers, including chat logs, testimonials, metrics, demos, etc. to understand what the DocuSign customer is looking for
Work cross functionally with design, project management, and marketing teams to create continual improvement of process

Job Designation

Remote:
Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.

Positions at DocuSign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within DocuSign. DocuSign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

BA/BS degree or equivalent work experience
5+ years in a copywriting role, either an agency or in-house creative/marketing team
Experience with digital display writing
A growth mindset

Preferred

Solid understanding of creative workflows, and experience producing various types of media (brand, content, web, video etc.)
Incredible organizational skills and attention to detail
Clear and effective communication and presentation skills
Experience with various modalities of testing content
A champion of process while maintaining empathy and patience for those adopting it
The ability to look beyond what's working now, and push for continual creativity and innovation