Beauty & Wellness Commerce Writer, News & Deals

The Commerce Beauty team at Dotdash Meredith is looking for a strong, experienced digital writer to join a fast-paced news desk focused on news & deals content. This person will pitch and write shopping stories at the intersection of wellness, beauty, style, celebrity, and fitness, primarily for Shape.com and on a smaller scale for InStyle.com.

The ideal candidate is a self-motivated writer who is passionate about shopping and product recommendations, especially in the wellness and beauty space, and can create quality content in the Shape and InStyle brand voices on a timely basis.

You will (day-to-day)…

Pitch and write at least 2 commerce articles per day for Shape.com and InStyle.com that generate affiliate revenue

Identify and carry out commerce content opportunities within wellness, beauty, style, celebrity, and fitness categories

Monitor the internet, including social media and search platforms, for commerce opportunities around trends, celebrity recommendations, viral products, and more

Use analytics to brainstorm your pitches; pull affiliate earnings and traffic data weekly to understand reader interests and guide strategy

Collaborate closely with numerous writers and editors on the commerce team and select members of editorial teams; attend weekly editorial and strategy meetings

Keep content records organized in workflow platforms such as Airtable; build in the CMS

At discretion of manager, potentially be involved in shaping commerce strategy for Shape.com and scaling reach through promotional outlets (like social media and newsletters)

You are…

A clean writer with at least 2-3 years of experience in the digital editorial space for an online publication (experience writing commerce content highly preferred)

Familiarity with the Shape brand; interested or knowledgable in wellness and beauty

Experienced in digital media metrics and tools, such as CMS platforms and Google Analytics

Knowledgeable in SEO, AP style, and affiliate linking best practices

A quick learner who is excited about commerce content, eager to take on new challenges, and able to identify untapped opportunities for Shape.com’s growth

A flexible, organized person who is able to handle multiple tasks at once, and seamlessly pivot and re-prioritize tasks as needs change

Ideally, you have a bachelor’s degree in journalism or a related field