Copywriter

I. Job Summary | Major goals and objectives.

Seeking marketing genius to spin innovative ideas into persuasive promotions for America’s top magazines. Ability to turn clear, compelling copy in a fast-paced environment is a must ... bonus points if you’re a whiz with offers. Self-starters, outside-of-the-box thinkers, and team players encouraged ... rigid, fun-haters need not apply.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

60%

Writes promotional copy and inputs copy alterations for all circulation programs, including new prospect, Internet, renewals, billing, gift and insert programs, space ads and special projects.

10%

Works closely with marketing team at project inception to set goals, formulate testing plan and execute promotions.

10%

Teams up with graphic designers to ensure copy is clearly understood and appropriate graphic execution is achieved.

10%

Proofreads consumer marketing copy at all stages. Works to ensure copy meets legal, departmental and Meredith standards.

10%

Continually institutes and learns effective new ideas by studying competitor’s materials. Attends focus groups and presentations.