I. Job Summary | Major goals and objectives.
We’re looking for a collaborative digital content creator with a passion for travel to join our award-winning (and growing) team.
Dotdash Meredith Travel Marketing (DDMTM) is an industry leader in custom lifestyle travel content supporting destinations and attractions throughout the country. DDMTM delivers top-tier programs across multiple platforms, incorporating innovative storytelling experiences that raise the profile of our travel clients.
We seek a high-achieving candidate who will bring fresh approaches to narrative, content packaging and interactivity our digital, social media, voice, and video campaigns. Successful applicants will bring experience creating and editing strong branded content that engages consumers across diverse brand voices and styles. Ideal candidates will bring a love for travel and/or a curiosity to explore new places.
Content creation experience on digital and social platforms is a must for consideration. Knowledge of voice, video, and other trending platforms is strongly preferred.
Additional expectations:
Create outlines for custom digital stories, story packages, and branded destination websites through brainstorming, research, and creative ideation
Assign stories to writers and edit their contributions for brand qualities and platform requirements
Write original, concise, and captivating copy that inspires, motivates, and activates targeted categories of travelers
Contribute to visual plans and conceptual content packages, communicating effectively with art directors and designers
Understand and execute within social and digital platforms, including a full understanding of CMS procedures and terminology
Deliver innovative solutions to achieve client goals
Route content through a multi-step review process in a timely manner.
Respond to and integrate editorial feedback from clients and other stakeholders
Organize all project timelines, files, and resources for efficiency and collaboration across the department
Package and hand off files to technical teams to build final products
Review and quality-check all digital products
Adapt to shifting needs while working in a fast-paced environment
Manage and prioritize multiple projects and timelines
A creative portfolio is a requirement for consideration.
II. Essential Job Functions
Weight% Accountabilities, Actions and Expected Measurable Results
75% Digital content creation and implementation
15% Social media content creation
10% Other client-requested deliverables
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
BA in journalism, marketing or related field
Experience:
Minimum 3 years experience that demonstrates exceptional planning and writing for digital and social media content; the ability to craft messages for various audiences and platforms; expertise.
Specific Knowledge, Skills and Abilities:
Strong digital writing and editing skills; knowledge of and experience with multiple digital platforms; strong interest in tourism market; ability to manage communication and work deliverables across multiple applications, including Google Workspace/Microsoft Office, Slack/Teams, video conferencing, and more.
% Travel Required (Approximate): N/A
It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.