Social Media Editor

Dotdash Meredith is seeking a full-time Social Media Editor to join Parents, one of the largest and most well-respected parenting brands on the internet. In addition to supporting our Parents’ social presence, you will manage the accounts for Kindred by Parents, our community and digital destination that centers Black families and caregivers. We are looking for a digitally-savvy content enthusiast with a passion for all the things today’s families and caregivers care the most about.

In this role, you will report to and work closely with the Senior Social Media Editor of Parents to drive brand initiatives forward by promoting content and helping us continue to grow our social presence across existing and emerging platforms. You will partner regularly with shared teams including editorial, design, video, and more.

The ideal candidate is highly-organized, creative, and has their finger on the pulse of the family and parenting space on social media. This candidate knows how to balance fun, engaging content with posts that will also hit traffic goals—and they have values deeply rooted in diversity, equity, and inclusion as authentic representation is essential, particularly when it comes to our Kindred content. Previous experience working in a fast-paced environment is a must.

About Your Contributions:

Work with the senior social media editor to develop and execute a social growth strategy and social identity across all platforms, based on data and industry insights.

Execute day-to-day posting on Parents and Kindred by Parents social platforms, including Instagram, Facebook, Twitter, Pinterest, TikTok, and Flipboard.

Write compelling, social-friendly, error-free copy for all social content that reflects our brand voice, core values, social media best practices, and visual identity.

Work with the design team and visual editors to source and create original visual assets and ongoing series that align with our social identity.

Work with the senior social media editor to create account collaborations in an effort to amplify Kindred content and grow our audience.

Collaborate with value-aligned social influencers, industry experts, brands, and organizations to coordinate takeovers, IG Lives, or other co-promotions.

With leadership, develop and execute a social media growth strategy for Kindred by Parents, including paid social efforts.

Align with our digital edit team to launch and manage creative social campaigns that support on-site content and larger initiatives.

Participate in new processes to review feedback from social media insights to inspire new content and/or update existing content to drive even more social traffic and engagement.

Help track, analyze, and report quantitative metrics and performance insights, competitive analysis, and qualitative learnings to brand stakeholders.

Communicate with our social community moderators to manage the community by moderating sensitive discussions and engaging followers daily through comments and DMs across platforms.

Align with Dotdash Meredith’s other social media teams to adapt to ever-changing social media trends, tools, and usage patterns.