Email Copywriter

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Your mission is to write clear, impactful copy that stands out and motivates people to act. The ideal candidate seamlessly blends personality with product or service benefits, often distilling detailed information into as few words as possible.

Responsibilities

Write and edit copy for different digital environments with a focus on email
Collaborate with the Product Manager, Content Manager, and cross-functional teams to ensure copy is clear, impactful, and meets both user and business needs
Work with internal teams and participate in all stages of the creative process, from brainstorming to concept development to providing final deliverables
Write fresh, creative email copy that engages the desired audience and drives conversion
Stay updated on appropriate style guidelines and IBM brand voice
Stay ahead of emerging marketing trends
Own your business area, completing your projects on time with a high degree of autonomy and attention to detail
Be a proactive communicator with a positive attitude
Receive and implement feedback effectively
Embrace the tone and personality of the IBM brand and bring it to life in new, exciting ways
Have fun and be creative

Required Technical and Professional Expertise

3-5 years of marketing or copywriting experience with an emphasis on product marketing
Bachelor's degree or equivalent experience in English, Journalism, Creative Writing or Advertising
Previous experience in creative copywriting for marketing campaigns a plus
A strong portfolio demonstrating your ability to write for different brands and channels
Bilingual preferred (must speak, read, write fluent English)
Well-rounded writing background including email, video, web, and digital
Self-editing ability to fine-tune impactful copy in as few words as possible
Familiarity simplifying complex terms or ideas into casual, everyday language
Ability to receive feedback and use it constructively
Excellent verbal, presentation, and written communication skills
Enthusiasm for software, AI, and tech

Preferred Technical And Professional Expertise

Bilingual preferred (must speak, read, write fluent English.
Well-rounded writing background including email, video, web, and digital.
Self-editing ability to fine-tune impactful copy in as few words as possible.
Familiarity with simplifying complex terms or ideas into casual, everyday language.
Ability to receive feedback and use it constructively.
Excellent verbal, presentation, and written communication skills.
Enthusiasm for software, AI, and tech