Senior Copywriter
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Senior Copywriter
Expedia Group’s B2B Creative Team is looking for a talented Copywriter to produce partner-facing communication that engages and motivates partners. From crafting emails to event materials, social messaging outreach, and more — you will produce content that educates and compels partners while creating positive brand experiences. You will also partner with stakeholders across the business to implement standards and practices to evolve Expedia Group’s B2B voice and brand communications.
Our team is responsible for developing relationships with partners worldwide and supporting their ongoing success on the Expedia Group travel tech platform. You will work closely with all areas of Marketing - brand, demand generation, growth, and more to develop content that connects with specific partner segments and has a measurable impact on the business.
What You'll Do
Ideate and write compelling messaging for our scalable marketing channels, including email, landing pages, articles, case studies, webinar decks, event and sales materials, and more
Craft benefit-based storylines that extend across multiple products and programs and position Expedia Group as a trusted advisor that is knowledgeable an easy to work with
Understand how to structure a narrative from start to finish and best employ different content tactics across the marketing lifecycle with the ability to present complex information simply, infused with a relatable, human touch
Write for distinct partner audiences who may or may not have dedicated account managers by understanding partner needs and priorities
Communicate about Expedia Group programs and tools in ways that are clearly and easily understood
Apply demand generation best practices, from copy length, CTA wording and link placement) to optimize engagement and conversion. Partner with Marketing Analytics teams to test, revise and optimize content to deliver business results
Partner with marketing and business leaders to articulate Expedia Group’s supply strategic goals around communications, product and segments
Partner with growth and product marketing teams to understand the full set of customer messages and needs
Work with external agencies and freelancers to deliver content that is on brand, in budget and on schedule
Serve as the expert on a consistent global brand voice
Who You Are
5+ years in a related creative role
Proven strong written and visual expertise
An intimate understanding of copy/design and web best practices/guidelines
Experience partnering with product marketing teams
Organic, earned, and paid work examples
Some experience in content marketing funnel, distribution, and measurement
Creative mindset and attitude with bias for action
High attention to detail and strong project management skills
Ability to collaborate across a global organization
Outstanding written/verbal communication skills and the ability to present complex concepts concisely to a variety of audiences, including the highest level of the organization.
Strong knowledge of the current and emerging B2B content marketing landscape as well as a vast understanding of effective digital and social strategies, tactics
SEO, social media, or other channel expertise
Bachelor’s degree (Marketing, Journalism, Mass Communication, related field) or equivalent practical experience
A portfolio with work samples is requested with application
The total cash range for this position in Austin is $( 110,500 ) to $( 155,000 ). Employees in this role have the potential to increase their pay up to $( 177,000 ), which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .