Senior Public Relations Specialist

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Senior Public Relations Specialist, US

Looking to join a dynamic team of communications professionals? If you are hungry to drive best-in-class storytelling for one of the most loved consumer travel brands in the world, this is the job foryou.

As the Senior Public Relations Specialist for Brand Expedia in the U.S., you will be responsible for supporting consumer PR strategy and execution for leading travel brand Expedia. You’ll be tasked with developing and carrying out creative, highly engaging PR activities that resonate strongly with travelers and top tier consumer media. You will work closely with stakeholders within the company to protect and promote the Expedia brand narrative in the U.S. and build brand love among target audiences. You will act as an invaluable advisor on high profile marketing campaigns, storytelling opportunities and risks to the brand.

In this role, you will possess a strong understanding of the business, consumer and travel media landscape. You will have a keen eye for developing stories and initiatives which will break through the noise and cement Expedia as the world’s most-loved travel brand.

You’ll be based in Los Angeles, reporting to the Head of Expedia PR for the U.S. (based in Seattle, Washington) and work closely with the global Communications and Marketing teams. You will have experience in an agency and/or in-house public relations role as well as possess a can-do attitude, be self-driven, and able to learn quickly.

What you’ll do:

Support the development of strategic story angles and PR initiatives that will result in standout coverage for the Expedia in the U.S., including campaign ideation, project management, media relations strategy, development of press materials, and more

Develop and implement integrated communications plans that support Brand Expedia objectives, working closely with Expedia social media and influencer teams and the broader marketing and communications teams

Responsible for working closely with the U.S. media relations on strategy across earned, owned and paid channels within PR’s remit

Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling

Responsible for maintaining PR editorial/activity calendars for Expedia U.S.

Use and analyze data and insights to inform storytelling and support business initiatives

With the global crisis team, manage reactive PR issues that influence perceptions of the brand and impact the greater Expedia Group business

Work with PR agencies and other vendors on campaign development and execution

With the North America Media Relations team, manage press trips and media events

Responsible for monitoring all industry and competitor media coverage, including development of coverage reports, drafting status reports, and providing business event progress and reports as they occur

Responsible for managing project/campaign timelines, developing workbacks and monitoring budgets