SEO Content Strategist - News & Evergreen

Forbes is looking for an organized and energetic Content Strategist to join the SEO team. The position, reporting into the Sr. Manager of SEO & Content Strategy, will work collaboratively with our Editors and Evergreen/Explainers desk across a variety of topics to focus on creating, maintaining and optimizing our evergreen and trending explainers content across the site to help grow our audience. As a member of the SEO team, you will have a strong voice in the quality and depth of the content we produce, which will directly serve the needs of our readers and drive positive business outcomes. In addition to joining a high-performing team, you would be joining a passionate and engaged culture that celebrates:

Entrepreneurship: Freedom to innovate, identify new opportunities and take on responsibilities.
Career Development: Coaching and mentorship, industry conference attendance opportunities.
Work/life Balance: Hybrid/remote work policy, regular group social engagement, celebration of passion projects and side hustles, optional mindfulness sessions twice a month.
Positivity: Emphasis on positive communication, transparency and team-building.

What You'll Do:

Identify new coverage opportunities by search trend analysis to identify gaps in emerging topics
Perform trends research to identify and prioritize which stories and topics our editors and staff writers should cover/update to meet our readers’ needs in the moments they need the information most.
Partner with our editorial team to strategize and create a robust evergreen content calendar to proactively anticipate seasonal trends with our readers’ questions in mind.
Train our staff writers on how to optimize evergreen and timely explainer stories for search, honing in on the importance of page titles, headlines, internal links, and meta descriptions.
Identify opportunities to keep content fresh and relevant, highlight problematic elements that potentially harm performance (e.g broken links in content)
Perform keyword research to create thorough content briefs that align with SEO and editorial best practices .

What You'll Bring:

Bachelor’s degree or equivalent experience (technical or analytical field a plus)
1-3 years of experience in SEO; Publisher experience is a plus
Experience conducting keyword research and Trends analysis with Google Trends as well as other tools to monitor real-time trends in news.
A strong understanding of Google’s news algorithm and the key factors that can impact visibility in news search results.
Strong communication skills.
Well organized with a good eye for detail
Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
A willingness to experiment, iterate, innovate, and fail quickly.

The annual base salary range for this role is $80,000 - $100,000