Digital Marketing/Communications Manager

The Digital Marketing and Communications Manager leads the development of high-quality communications at Fordham Law School – including social media and content creation, internal communications, and digital storytelling. This individual sets, refines, and reinforces the school’s voice and strengthens its reputation. This role reports to the Senior Executive Director of Marketing and Communications.

This position is eligible for a hybrid work arrangement pursuant to University’s Hybrid/Remote Work Policy. Please review the policy here .

Essential Functions
Acts as a key member of the Fordham Law marcom team and collaborate closely across the team and beyond
Manages the content pipeline for the law school’s social media platforms (Facebook, Twitter, Instagram, and LinkedIn)
Develops and implements integrated marcom efforts (paid, earned, and owned)
Supervises social media interns and collaborates with agency partners
Cultivates trusted relationships with “clients” to create useful, effective marcom product. Clients include alumni relations, development, admissions, career planning, centers and institutes, clinics, public programs, and student affairs
Designs content for a range of communications including: social media posts, website updates and enhancements, marketing emails, promotional videos, advertisements, and collateral materials – all aimed at driving interest and engagement in Fordham Law
Contributes to our repository of high-quality multimedia content
Partners with the senior editor and staff writers to proactively mine and vet stories and develop a integrated calendar of news and social media content
Shapes the organization’s voice by crafting/editing communications to ensure consistent style/message
Drafts digital communications primarily for the Dean, but occasionally for other leaders
Plans and executes digital campaigns that promote the launch of new programs and offerings at the Law School
Updates the Law School’s newsroom
Acts as brand steward: develop and foster Law School and University editorial and brand elements
Develops/refines systems for managing marcom projects and serves as a liaison for interdepartmental projects
Plays a key role in executing experience improvement for our audiences (ex: LawNET streamlining, integration of web tools, etc)
Leads implementation of service standards and brand guidelines including for project management and client liaison tasks such as creative briefs, proof review, and feedback/assessment
Performs additional responsibilities:
Occasionally assists with public relations by collaborating with senior director and PR agency
Attends and reports on select key Law School events
Collaborates on email marketing and content strategy