Freelance Copywriter (Employer Branding)

Blu Ivy Group is seeking a talented Freelance Copywriter with a strong background in Employer Branding. The ideal candidate will have the ability to craft compelling copy that helps our clients clearly communicate their employer brand value and engages their prospective and current employees. This exciting position allows for creativity and innovation, while also requiring a broad understanding of Employer Value Proposition strategies and goals.

In this role, you will:

Write, edit, and proofread copy for a variety of Employer Branding initiatives including EVP pillars, EVP headlines, talent personas, and more.
Collaborate with our delivery team to ensure content aligns with overall EVP strategy, visual elements and client’s brand identity.
Develop copy for other employer brand-related projects such as job descriptions, recruitment campaigns, onboarding materials, and internal communications.
Demonstrate understanding of target audience, adjusting tone and style to suit, while staying consistent with the brand voice.
Regularly update copy to reflect current market trends, company targets, and evolving talent strategies.

You’ll thrive in this role if you:

Bachelor's degree in English, Journalism, Advertising, Marketing, or a related field.
Minimum of 3 years of experience in copywriting with a focus on Employer Branding.
Proven ability to create and deliver compelling, high-quality copy under tight deadlines.
Demonstrated knowledge of contemporary employer branding strategies.
Exceptional verbal and written communication skills with a high attention to detail.
Familiarity with the latest trends in recruitment and talent acquisition.
Ability to work autonomously while maintaining excellent collaboration skills.

To apply, please submit your resume along with a portfolio of your work that demonstrates your experience with copywriting of EVP pillars, EVP headlines, talent personas, and other relevant employer brand work.