Freelance Marketing Writer

Kunai is a fast-growing digital agency of 170+ people specializing in fintech. Ours is a fully remote team driven by innovation and experimentation, spread across almost every single continent. Over the past decade, we've shipped over 150 products for clients that include Visa, American Express, Capital One, WEX, Wells Fargo, Ernst & Young, and TOMS Shoes. Our founders built a previous agency (Monsoon) that was acquired by Capital One in 2015.

Position Overview:

We are seeking a talented Marketing Writer to join our dynamic team. In this role, you will be responsible for creating compelling and persuasive marketing content, website copy, and ad campaigns that effectively promote our consulting services within the financial services industry. While a general understanding of technical concepts and the consulting industry is required, deep technical knowledge is not essential. Your primary goal will be to craft engaging content that communicates our value proposition, captures attention, and drives conversions.

Responsibilities:

Collaborate with marketing and business development teams to understand the consulting services we offer and the unique value we provide to clients in the financial services industry.
Write clear, persuasive, and creative marketing content, including website copy, landing pages, email campaigns, social media posts, brochures, case studies, and other promotional materials.
Develop and execute effective advertising campaigns across various channels, ensuring brand consistency and impactful messaging.
Conduct research on industry trends, competitors, and target audience to generate insights and create content that resonates with our clients and prospects.
Tailor content to different stages of the buyer's journey, addressing pain points, showcasing our expertise, and highlighting success stories.
Collaborate with designers, developers, and subject matter experts to ensure the alignment of content with visual elements and technical accuracy.
Optimize content for SEO to improve search engine rankings and increase organic traffic to our website.
Monitor and analyze the performance of marketing content and campaigns, leveraging data-driven insights to make continuous improvements.
Stay up-to-date with industry trends, marketing strategies, and best practices to enhance the effectiveness of our marketing efforts.
Proofread and edit content to ensure accuracy, grammar, and adherence to brand guidelines.

Requirements:

5+ years of proven experience as a Marketing Writer, Copywriter, or similar role.
Familiarity with the consulting industry, financial services, and general technical concepts.
Excellent writing and storytelling skills with the ability to create engaging, persuasive, and error-free content.
Ability to adapt writing style and tone for different channels and target audiences.
Understanding of marketing principles and the ability to translate business goals into impactful messaging.
Familiarity with SEO best practices and the ability to optimize content accordingly.
Knowledge of advertising platforms, including social media advertising, Google Ads, and other digital marketing channels.
Strong research skills to gather information from diverse sources and understand industry trends.
Proficiency in proofreading and editing for grammar, clarity, and consistency.
Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
Strong communication and collaboration skills to work effectively with cross-functional teams.