Copywriter II

The Internal Content Creator & Editor is an innovative thinker and strong copywriter with a passion for developing engaging content that keeps our employees informed about business priorities and inspires them through captivating stories celebrating our culture. This role serves as a key contributor to our Global Employee Comms Editorial Team supporting employee communication campaigns and our employee site.

Our ideal candidate has a proven track record of successfully managing a content site. preferably a blog or website and developing a communications campaign. They have demonstrated a deep understanding of data analytics to unlock audience insights and trends to drive impactful content. This individual is a creative writer who embraces new ideas, thrives under deadlines, is proficient in written and visual content development, and can act as a proactive contributor to a team.

Duties and responsibilities:
* Lead content development of key pieces, from ideation to publishing, to help employees better understand our business priorities, culture, product innovation, and AI storytelling. Content is both written, as well as short-form animated graphics and videos.
* Build and publish team and contributor content to our site via WordPress platform. Partner with the Creative team to ensure site layout and visuals reflect the brand and enhance user experience.
* Audit existing content to improve content and optimize page layouts, search, and site configuration.
* Help manage the blog's editorial calendar to ensure content is aligned with internal and external priorities and deadlines are met.
* Understand and research overall company priorities to inform clear, easy-to-understand content for employees as part of thoughtful comms campaigns.
* Produce short-form videos, both live-action and animated, to support storytelling
* Conduct interviews with subject matter experts and executives to help shape content.
* Edit and provide constructive feedback to other writers, as needed.
* Analyze blog data to evaluate the ongoing content performance, leveraging insights to inform and evolve strategy.
* Identify tactics to increase pageviews and reach.
* Stay up-to-date on the latest industry trends and content types.

Requirements and qualifications:
* 4+ years of marketing and content creation experience; technology industry, a plus
* Proficiency in Wordpress
* Experience creating short-form videos and other types of visual media
* Experience managing and maintaining a blog or social media content
* Exceptional writing and editing skills
* Ability to adopt the style, tone, and voice of our brand
* Excellent organizational skills
* Ability to work independently and manage projects with many moving parts
* Experience and knowledge in digital content writing best practices
* Experience conducting interviews
* Familiarity with Google Analytics
* Understanding of company culture and its importance
* Knowledge of Photoshop, Final Cut Pro, or other video editing software.