Freelance Writer, Digital Banking
COMPANY DESCRIPTION: Forbright Bank is a full-service bank, commercial lender, and asset manager headquartered in Chevy Chase, Maryland. Forbright is a banking and financing visionary leader in clean energy, healthcare, technology, financial services, real estate, and other industries with extraordinary service.
COMPANY CULTURE: We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible environmental, social, and governance (ESG) practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.
COMPANY MISSION: We are a values-driven institution with an uncommon commitment to decarbonization and sustainability. As the need to build a more sustainable, low-carbon economic system grows increasingly urgent, we are dedicating half of our assets to financing the companies, investors, and innovators driving that change. We are reimagining how a bank should operate in a changing world.
JOB SUMMARY: The Digital Banking team is looking for a writer to join our team part-time (10 hours/week for 6 months, with the potential for extension or increased volume). We’re building best-in-class digital content to help our customers and prospective customers learn how increasing their personal savings not only benefits them and their families, but also can make a meaningful impact on the environment and world around them. The Freelance Writer is responsible for the creation of content supporting the digital banking value proposition and product offerings across channels, including web, email, landing pages, social media, and app.
The Writer will receive content briefs and/or templates that contain details about each assignment, such as priority keywords for search-optimization, suggested headlines or email titles, and meta data, as well as general voice and tone guidelines. Writer will report into the Content Strategist but deliver work that supports team members and priorities across the digital banking marketing team.
Content properties for which you’ll write and copyedit include but are not limited to:
.com/stories/
.com/high-yield-savings-account/
Marketing Emails
Account opening and online banking platforms
Occasional social media posts and campaign materials
DUTIES AND RESPONSIBILITIES:
Create and copyedit website, email, and newsletter content that upholds Forbright Bank’s voice and tone, grammatical and factual accuracy, readability, and expertise, authority, and trust; ensure all work is free of grammatical errors prior to publication
Adopt a brand voice that is insightful, useful, relevant, positive and solution-oriented, and answers user questions concerning Sustainability, Impact Investing, and Personal Savings better than any other content online
Leverage audience insights, sustainability data, and cultural trends to help shape content, ensuring content executions are in alignment with brand style and tone
Optimize 4-8 long-form articles monthly for SEO, using keywords, tables, visuals, etc.
Incorporate feedback from Content Strategist, up to two rounds
Prepare and submit work for legal and compliance approvals, checking files and proofs beforehand to ensure accurate copy from draft to consumer
Coordinate with the Content Strategist for assignments and deadlines
Participate in monthly editorial content ideation and brainstorms
Recommend images and/or creative direction for website and email content as needed
Occasionally work with social team to develop copy and content for social networks
Record time or projects accurately, submit itemized invoices on times, and follow up on payment, as needed, directly with our Accounts Payable department
QUALIFICATIONS:
7+ years of experience writing and editing evergreen web content and marketing copy, along with interest and/or experience writing and copyediting emails and newsletters, are required
Experience in brand storytelling and writing on Sustainability, Financial Services, and ESG topics preferred
Knowledgeable about SEO and proficient at incorporating best practices into long-form content
Skilled at translating sometimes complicated topics and data into copy that is clear and easy to digest
Familiar with project management tools such as Wrike preferred
A degree in English, Creative/Technical Writing, Journalism, or a related degree is preferred, but equivalent experience will be considered
POSITION REQUIREMENTS: The requirements described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable employees to perform the essential functions. Work is conducted primarily in an office; however, some positions may be conducted remotely via technology. While performing duties of this job, the employee may be regularly required for prolonged periods of time to:
Sit or stand at a desk
Walk, stoop down, crouch, kneel or bend over
Use hands and fingers
Utilize a computer monitor with visual acuity
Operate technology and other office machinery such as printers, fax machines, scanners, etc.
ADDITIONAL DUTIES: For Forbright Bank to remain efficient and nimble as a growing organization, team members are expected to exhibit a high level of flexibility regarding any duties that may be situationally assigned outside of this job description.
PERKS/BENEFITS:
-Comprehensive health, dental, and vision plans
-4 weeks PTO
-401k + company match
-Metro SmartTrip benefits ($50/mo)
-Remote or hybrid work schedules for most positions
-Bonuses for purchasing solar panels, electric vehicles, biking to work, etc.
-Paid subscriptions to Veterans Compost, Imperfect Foods, and more!
-Best Workplaces for Commuters 2023 winner
-The Washington Post Top Workplaces 2023 winner