Content Strategy Manager, APAC

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Role overview

The Financial Times is seeking a content strategy manager, APAC, based in Hong Kong. This is an exciting opportunity to help build the FT’s branded content and thought leadership offerings

You will work closely with the sales, production, project management and marketing teams to carry out various projects, from ideation through to completion, including but not limited to articles, digital interactives, videos and podcasts.

This position requires a creative and emphatic strategist who is adept at translating client’s goals into engaging content, whilst at the same time ensuring that the output adheres to the FT’s standards.

Key responsibilities

Take ownership of content campaigns in APAC, from taking briefs, ideation and pitch stages, through to delivery

Act as content lead on campaigns, confidently discussing content ideas, and developing professional relationships with clients

Work with key internal stakeholders and external parties (e.g. specialist writers) to deliver well-rounded pitches and campaigns

Write pitch synopses and edit copies

Ensure the content supports the client’s brand goals while upholding the values of the Financial Times

Build relationships with key client stakeholders

Work with the APAC and global creative strategists and commercial producers o identify areas for growth within the partner content space

Qualifications and skills

Experienced in working at a publisher or a content agency

Knowledge of the banking and finance landscape in Asia and globally; knowledge of other industries such as technology, energy and luxury a plus

Well-versed in financial topics including wealth management, fixed income, alternative investments and cryptocurrency

Adept at translating complex or abstracts concepts into engaging content for readers

Proficient writing and editing skills

Content background; journalism experience is preferred

Able work independently and as part of a team

Strong attention to detail, and comfortable working to tight targets and deadlines

Fluency in spoken and written English a must; knowledge of an Asian language such as Chinese or Japanese is a huge plus