External Platforms Editor

The Financial Times is looking for a reader-focused journalist to take on an exciting role in the Audience Engagement team - a global, multi-disciplinary team focused on extending the reach and impact of FT journalism.

You will have a special focus on search engine optimisation (SEO) in the newsroom. You will also be experimenting with content curation on external platforms, such as Google Showcase, with the aim to translate data-based learnings to and from FT-owned platforms/products. This will involve working closely with senior editors on new product launches and liaising with stakeholders around the business.

This is a chance to learn from newsroom decision-makers and help the FT engage with new audiences. It is a London-based role that is expected to be in the office a minimum of three days per week.

Key duties

Manage the promotion of FT journalism on Google Showcase and Facebook News Tab
Monitor and report insights and trends in reader behaviour from these platforms on a weekly basis
Collaborate with the Data Insights team to better understand the editorial and business potential of these products
Carry out daily SEO duties including headline checks and A/B headline testing
Liaise with news editors regarding SEO for published and upcoming stories
Work on planning for major news events and ongoing news stories such as elections
Produce competitor analyses after major news events
As a member of the AE team - your active involvement in daily meetings and event-based projects will be an ongoing feature of the role