Digital Producer III - Content

We are looking for a digital producer to join the Courier Journal who is passionate about building and interacting with readers to ensure our content reaches the latest possible audience.

The Producer role optimizes content to reach audiences and manages multiple digital platforms, including social and native. They will be a newsroom leader in attracting new readers to CourierJournal.com and helping engage with existing audiences.

A successful candidate must demonstrate strong news judgment and have prior digital or story packaging experience along with strong SEO and social media skills.

This person will primarily work with the Sports team including coverage of the University of Louisville and University of Kentucky along with prep sports and two professional soccer teams. This person will also play a lead digital role in our coverage of the Kentucky Derby, the single largest sporting event in the state which celebrates its 150 running this year. In addition, Louisville will host the 2024 PGA Championship at Valhalla.

Candidates should demonstrate a strong understanding of audience metrics, SEO and social optimization with the goal of growing audience. The ideal candidate will be a strong collaborator, who can work closely with others. They will understand the constantly changing news cycle and the need to be flexible.

This role may include early morning, night and/or weekend work.

Responsibilities:

Interacts with the Louisville newsroom to ensure our best journalism reaches the largest audience.
Keeps track of trends to ensure we are constantly optimizing content to meet audience needs.
Ensures our content has the best SEO and keeps track of changing SEO opportunities.
Optimizes, aggregates and packages assets for digital publication.
Writes effective digital headlines, briefs, and breaking news alerts that help attract audiences.
Creates engaging social posts that attract audiences and encourage readers to interact with social content.
Uses metrics to monitor real-time data, determine traffic patterns and make changes tied to the data. Familiarity with Parse.ly and analytics products a plus.
Able to capture a trending search opportunity through repackaging of original content or aggregating social reaction to a developing story.
Provides packaging and presentation across all platforms, including mobile and other social platforms such as Facebook, Instagram, Twitter and Reddit.
Manages home pages to engage a loyal audience.
Able to spot and fix issues related to grammar, spelling, punctuation and style. Notifies newsroom editors if there are content issues.
Manages workflow to meet digital deadlines.
Stays calm under pressure and throughout big news events.
Provides great customer service, working collaboratively to find solutions.

Requirements:

The ideal candidate will have a Bachelor's in a related field such as communications or media or the equivalent in experience.
Previous experience working on social media, video editing and/or search engine optimization in a competitive news environment.
Expertise with Canva
SEO expertise a must and experience with Conductor Searchlight is highly desired
Strong news judgment
Knowledge of AP style
Advanced headline-writing skills
Excellent communication skills

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

Your resume – one to two pages.
A cover letter that outlines how you would approach the job.
Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.