Genesis is expanding to solve some of the toughest challenges in digital asset financial markets. We are looking for a social media strategist to help us deepen our engagement with our market and our community, and to leverage the Genesis brand. Responsibilities: Promote and amplify the role of Genesis as a leading provider of institutional digital asset services. Highlight Genesis’ deep market insight for a professional investor audience. Help develop brand voice on social that speaks to both crypto native and traditional finance communities. Assist the Head of Communications to incorporate messaging and brand advancement, including ensuring a consistent corporate narrative across the firm’s social media channels. Manage polls and market surveys. Keep track of and promote Genesis research, event participation, organizational developments. Interact with other departments, especially compliance and legal. Actively monitor the market perception of Genesis and developments in the broader industry, both across social media and traditional media platforms. Create and curate content for social posts and plan the social calendar. Take a leadership role in the development and execution of media activity reports to management. Build an active relationship with the firm’s external PR agency.