Haymarket is a successful international specialist media company. We have over 60 market-leading brands in the consumer and B2B markets across the UK, US, Asia, India and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions.
Our HQ is located in Twickenham and is home to around 600 employees with a vast array of careers from journalism, video, marketing, sales and events to technology, digital development and product management.
The range of benefits are vast and include hybrid working, flexible hours, a generous pension plan, life assurance, up to 30 days holiday and a fabulous income protection policy. Oh, and our annual employee party is pretty special too!
About the role:
Autocar is seeking an experienced Digital Editor to lead its digital channels, with a major focus on SEO strategy. This role will be managing a team of five.
You will be an integral member of the senior editorial team. You will be working closely with the Editor to help shape Autocar content and editorial direction and will be required to represent the brand internally and externally.
Key responsibilities:
Leading and developing Autocar editorial SEO strategy to bring its journalism to a wider audience through search engines.
Leading the daily output of Autocar digital channels, including social media.
Ensuring journalists are informed about the latest SEO trends and maximising opportunities to make the most of those trends.
Developing evergreen content strategies to drive traffic from search engines.
Ensuring all journalists are acting upon SEO advice.
Keeping up to date with changes in Google news and web search algorithms.
Working with the technical SEO team to scope and prioritise technical changes that will benefit our efforts.
Using analytics to measure performance in real-time, daily, weekly and monthly, and responding to that by enacting any changes necessary.
Working in collaboration with our external SEO agency, acting on their advice.
Key skills:
Extensive knowledge of SEO and how to use data to make informed publishing decisions
Proven success in implementing SEO strategies
Strong automotive market knowledge (can be built over time)
Ability to respond well under pressure and adhere to deadlines
Experience of managing a range of stakeholders, including managing upwards
Confidence to approach desk editors with how they should be using SEO
Skilled in the use of tracking tools
Knowledge of technical SEO