Head of PR (Maternity Cover)

The main purpose of this role is to drive brand relevance and consideration through the UK PR and influencer strategy. The role reports into the UK Marketing Director.

In the UK and Ireland, we are very proud to have recently been recognised in the Sunday Times ‘Best Places to Work 2023’, one of only 11 in the ‘very large’ employers category.

The role

The successful candidate will be responsible for heading up the PR & Influencer activities for Pandora UK. Reporting into the Marketing Director, the Head of PR is responsible for developing and executing the UK PR & influencer strategy and leading a team of 4. As a senior position within the business, this role has budget responsibilities and requires significant experience in public relations – both consumer and corporate.

Day to day responsibilities include leading fashion, consumer and corporate press, the UK influencer and celebrity programme and strategic partnerships.

About Pandora

The largest jewellery company in the world, we give a voice to millions of people’s loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.

We pursue sustainability In everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products.

Our people

Our global workforce is made up of over 32,000 passionate people who, in 2022, helped Pandora record the highest earnings to date, led by a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture where we are empowered to be ourselves and equipped to deliver our very best.

As we continue to grow, we also continue to invest in our talent. We’re looking for people who share our values and can help us bring our ambitions to life.

Role

What to expect from the role

Strategy : Develop and execute the UK press and influencer strategy in line with the Global Earned Media strategy and BRIS 3-year plan.
Budget: Responsible for managing the UK PR & Influencer budget and ensuring spending drives business objectives.
Team Management : Manage a team of 4, with 2 direct reports.
Fashion & Consumer Press : Oversee all fashion and consumer press activities, maintaining Pandora’s position as a leading jewellery brand and retailer. Support with pitching stories to key titles, and nurturing relationships with senior editors and publishers.
Fashion Media Partnerships: Work alongside Head of Paid Media to ensure Pandora has presence in top tier consumer titles and is being supported editorially in return.
Influencers & Celebrities: Oversee Pandora’s 3-tier talent programme, ensuring that we continue to improve reach, engagement and overall performance across key social platforms.
Corporate Communications: Work closely with Global Corporate Comms team to develop and execute a UK corporate comms strategy. Work with PR & Partnerships Manager to build Pandora’s reputation in key trade and business titles.
Brand Partnerships: Responsible for end-to-end management of charity and strategic brand partnerships. Responsible for selecting and contacting key partners, in addition to project managing campaigns with the support of the PR & Partnerships Manager.
Events: Responsible for end-to-end management of all UK press & influencer events, including press days, dinners and overseas trips.
Cross-Functional Working: Work closely with UK Marketing, Global PR, Social and Corporate Comms teams to ensure UK plans are aligned with the wider UK and Global strategy.

The successful candidate

Education : minimum 3 A-levels (A-C). Fluent English speaker. Ideally education to degree level or equivalent.
Fashion Press Experience: minimum 8 years’ experience working in fashion PR. Must be able to demonstrate an existing network with fashion press and up-to-date knowledge of media landscape.
Corporate Comms Experience: must have relevant experience dealing with corporate and trade press. The candidate should feel comfortable guiding executive leaders in corporate comms matters, in addition to providing quick and informed responses to press queries.
Influencer & Celebrities: must have relevant experience in working with VIPs and talent. The candidate should demonstrate a good understanding of talent recruitment, management and evaluation.
Team Management: experience in people management is essential.
Strategy & Reporting: the candidate should feel comfortable in analysing data and be able to make tactical decisions based on these insights.
Partner Relations: experience of working with agencies and commercial and charity partners

What can we offer you?

Our commitment to unforgettable career progression is just the start. We offer a competitive rewards package that is second to none.

Our generous benefits package includes:

A highly competitive salary with regular salary reviews
Generous bonus scheme
Private healthcare
Choice of lunch on us, delivered to you whenever you are in the office!
Early finish Fridays (weekends with Pandora start every Friday at 3pm!)
55% employee discount
25 days annual leave (plus bank holidays)
Buy/sell holiday options
Celebrate your birthday with a day off to celebrate!
Pandora Perks: access our exclusive online platform provided by Reward Gateway, where you’ll have access to: Discounts on retail brands, cinema tickets, holidays, gym memberships and more
Wellness Hub: videos to help you lead a healthy lifestyle
Employee Assistance Programme: a completely confidential, free, counselling phone line open 24/7, all year round
Recognition programme: celebrate and share achievements with the wider business
At Pandora we love a party! Especially at Christmas, when you will receive an extra special gift

If you are looking for a new challenge, come and craft the incredible with us!

Please understand that due to the large number of applications, we regret that only online applications can be considered. Please click apply to submit your application.

Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.

*If you require reasonable adjustments in place during your interview(s), please make us aware as soon as possible*