Content Strategist

Hearst is seeking a strategic, creative Content Strategist to drive sponsored-content and influencer marketing initiatives across our Television and Newspaper divisions. You’ll own the end-to-end content process. This includes shaping campaign ideas to building ads for sponsored promotions while collaborating closely with sales, editorial teams, and external partners. This is a great role for fine-tuning both influencer and paid social media skill sets, all while working with nationally recognized media brands and clients!

What You’ll Do

Manage the complete lifecycle of sponsored requests: asset collection, copywriting/editing, editorial approvals, and multi-platform execution
Oversee budget pacing and boosted-content strategy via Facebook Ads
Manager, LinkedIn Campaign Manager, etc.; define targeting, monitor spend, and deliver performance summaries.
Identify and vet influencers across platforms (Instagram, TikTok, YouTube,
LinkedIn); negotiate deliverables, usage rights and fees.
Coordinate content briefs, production schedules and contract sign-off.
Produce regular reporting and insights; recommend strategic pivots to improve KPIs (CTR, engagement, conversions).
Develop best-practice guides and run workshops for internal stakeholders (sales reps, editors) on sponsored-content workflows and influencer marketing fundamentals.
Maintain process documentation, style guides, and templates to streamline campaign execution.

What You Need

1-2 years of proven experience in creating and executing social media content and
proven influencer campaign experience from start to end.
Bachelor’s degree or equivalent experience in marketing, communications, advertising,
or related field
Superior written and verbal communication skills, as well as the ability to effectively work
with editorial teams
Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other
social channels are a huge plus!
Experience using Facebook Ads Manager and other paid social media tools
Ability to perform light design work (typically in Canva)
Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
Content marketing and SEO writing experience is a plus!
Hands-on proficiency in social media tools: Facebook, Instagram, LinkedIn, Twitter; ad
platforms (Facebook Ads Manager, LinkedIn Campaign Manager).

Our Benefits: At Hearst, we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:

Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
Invest for the Future: Competitive retirement plan with matching program in most markets.
Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
Paid Parental Leave: Support for growing families, with paid leave for new parents.
Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
Emotional Wellbeing: Be your best self with our mental wellness benefits.
LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
And more, click here for additional benefits and details.