Copywriter, Performance TV & Video

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more.

With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers.

In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.
​​About the Role:

We are looking for an agile, resourceful Copywriter, Direct Response TV to join the creative team while supporting marketing efforts across the Hims & Hers brands. This highly focused role requires strong creative and conceptual thinking as well as high-quality execution of ideas and initiatives. Collaboration is the name of the game, and this individual will work closely with art directors, producers, 3D and 2D artists, video editors, and other cross-departmental stakeholders to make high-performing breakthrough creative. To us, a successful copywriter is someone who delivers on strategic initiatives in innovative, creative, and sophisticated ways.
You Will:

Concept, script, and create direct response TVCs utilizing an extensive library of existing footage
Work closely and flexibly with partners to work rapidly and confidently
Have a working knowledge of post-production workflows and the steps required to create broadcast-ready TVCs
Effectively pitch and communicate concepts and strategies, solving business problems with creative solutions
Use your expertise as an insight-driven storyteller to elevate every asset you touch
Be ruthless when it comes to editing, grammar, and proofreading techniques
Follow and champion brand and content guidelines

You Have:

3-5 years of copywriting experience, with specific experience scripting video or TV
Ability to deliver on strategic marketing initiatives while championing brand voice, tone, and direction
Excellent knowledge of creative best practices and current trends
Experience collaborating with designers and interacting with multiple stakeholders
Ability to work dynamically and resourcefully using existing assets to create unique and effective spots
Analytical thinker with experience in data-driven marketing
Ability to drive experimentation focused on conversion and engagement
Experience using insights and strategic thinking to influence stakeholders
Ability to communicate the benefits of marketing strategies to business audiences of all levels
Experience driving multiple projects in a fast-paced environment
Eagerness to be hands-on and proactive
In-depth understanding of the healthcare, wellness, or CPG industry a plus

An estimate of the current salary range for US-based employees is
$75,000—$125,000 USD