Digital Public Relations and Communications Senior Lead

New Posted 3 October 2023 | Dallas, TX | PMG Digital Agency

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

We're on the hunt for a dynamic and influential PR & Communications Senior Lead to join the PMG family and be the driving force behind the success of our brand across various media platforms and the expansive PR landscape. This pivotal role represents a unique opportunity to make a substantial impact within our organization.

At PMG, we're eager to engage a proactive PR professional who thrives in a dynamic environment and is passionate about making a mark in the industry. This individual will be instrumental in forging valuable media relationships and articulating PMG's unique value proposition to the world, utilizing both owned and earned media channels. The perfect candidate has a knack for planning and executing initiatives independently, yet also appreciates the synergies achieved through collaboration with global cross-functional teams.

If you're a self-starter and team player who's ready to take charge and deliver remarkable results, then this is the platform for you to flourish and make a significant difference on a global scale.

Responsibilities:

Devise and deliver public relations strategies for the global market. Map out strategic PR plans based on corporate initiatives, company announcements, awards, and events with our PR consultant
Develop innovative storytelling to raise awareness of our position as an industry leader and drive greater understanding of our full range of products and services to key audiences – marketers, the press, the broader media/marketing trade world
Help create a global PR strategy and implement our messaging across markets, using various digital outlets
Identify media opportunities and gather information in a timely manner from relevant teams.
Develop pitch concepts and assets such as press releases, byline articles, and email pitches.
Monitor competitive news and recommend strategies.
Maintain an award calendar for the company, write and submit award nominations.
Partner closely with Content Management and Product Marketing teams to align their content strategy with your PR strategy/calendar and plan what articles, editorials, blog posts, etc are needed from the Content & Product Marketing team/PR agency for media outreach.
Work closely with our client strategy teams to help develop and create opportunities for custom stories for our customers in conjunction with PMG
Work closely with our Strategy/Insights team to create and distribute our research and key themes broadly
Manage comms to the CEO and ensure he is up to speed on journalists, key topics, relevant stories, and market position
Measure the success of key PR and communications projects, showing the value of the team's efforts to support business growth and development.

Skills & Experience:

A minimum of 5 years experience in public relations, either in an agency or corporate setting.
Bachelor's degree.
Established relationships with journalists, particularly tech media, bloggers, and business press preferred.
Excellent writing and editing skills, verbal communications skills, and detailed project management skills.
Great relationship-building skills and the ability to work within a team environment across different time zones.
Creative, positive, and high-energy individual with a hands-on mentality and excitement for new technologies and emerging trends.
Demonstrated experience in technology industries preferred.


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