Industry Media Relations Manager

Manager to lead a team of media relations professionals who focus on industry vertical trade media and influencers. Direct the industry external relations efforts to influence media and IT analysts, driving positive impact with clients, business partners, industry bodies, governments, social media influencers, and thought leaders. Act as a spokesperson to IBM's key audiences and communicate IBM's position in vertical industries convincingly across all platforms and mediums. Drive development of single industry points of view and narrative to guide all our market education efforts. Enable playback of client stories and point of view from the market. Enable key experts to be adept with media and social engagement to expand. The role will involve engaging influencers directly for our government industry segment and developing the team for all the commercial verticals.