Copywriter (Part-time, On-Call) - Energy

New Posted 27 May 2025 | Reston, VA | ICF

What is the single most important conversation for the human family today? Energy. Where we get the power for our homes, cars, devices, Ai, food – everything – is a critical concern that demands powerful thinking and talent to steer our way forward. This is where you come in.

ICF Next is an award-winning agency that partners with energy distributors in large key markets. In both the residential and business to business space, our clients depend on an authentic and robust communication with customers, stakeholders, legislators, activists and media around energy efficiency and service. Doing this right demands creative innovation, audience insight, powerful ideas, and teamwork. We need a pro, a visionary creative mind to engage audiences and drive results. If you have agency experience with concept, insight, creative strategy and a portfolio to match – we’re interested.

“What the heck is “On Call?” – Please don’t confuse this with “beck and call”. “On Call” status at ICF is like fancy freelancing. We’ll set you up with a laptop and all the software and connect you with the team. The big plus is that the hours are flexible for you and for ICF – we look at our needs and yours and come up with a plan, sometimes it might be just a few hours a week, sometimes 30 – depends on the projects, your schedule and so on. An On Call position has the potential to transition into full-time employment.

In this role, you will:

Write copy for a wide range of media, including social, web, print, radio, and video.
Think strategically while developing ideas and concepts for projects and campaigns.
Make deadline. Seems obvious, but it’s kind of a thing here.
Work until it’s good. We support and encourage work/life balance, but at the end of the day we have to deliver a remarkable product.
Multitask. We’re a big studio, lots of people, lots of projects. You will have to know when to dive deep into the work and when to surface for everything else.
Develop concepts based on audience insight and strategy, and be able to articulate same
Develop a message platform, knowing the difference between that and “to market” copy

What we’re looking for:

Experience in using emerging Ai applications both in static and dynamic forms
Excellent organizational skills, with solid attention to detail.
Strong leadership skills. You’ll be stepping forward with a vision and need to inspire the account team, junior creative staff and of course, the client.

Minimum Qualifications:

4+ years of experience as a copywriter, preferably within an agency environment.
Bachelor’s degree (preferably in marketing, advertising, communications) or equivalent experience in a related field.
A portfolio that shows strong concepting and copywriting skills across a range of pieces, including long-form content.


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