Media Strategist

Ready to make a difference?
At ICF, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

Why you will love working here:

Quality of life: Flexible workplace arrangements, work-life balance
Investment of the community: Donation matching, volunteer opportunities
Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
And many, many more (Ask your recruiter for more details!)

What you will be doing:

Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies
Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals pertaining to energy efficiency
Create and present strategic integrated media plans based on sound analytics, supported by data
Support planning leads by monitoring campaigns to meet client goals while staying on budget Maintain campaign documents including insertion orders, flowcharts, and budget summaries
Showcase up-to-date knowledge and understanding of both online and offline paid media channels:  Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc.
Analyze results and budgets on a regular basis
Develop and present both internal and client-facing report presentations and deliverables
Research and identify vendors to become valued partners, cultivating existing relationships for best pricing
Aide in educating account teams and clients on best practices and emerging technologies
Accomplish all other tasks as assigned by management

What we need you to have (minimum qualifications):

Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field. (or applicants can substitute one year of related experience for one year of education)
2+ years of experience in marketing or developing and optimizing paid media solutions within an advertising agency or client-side environment or related experience.

What we would like you to have:

Must be a talented individual, passionate about media and desire to be at the cutting edge of digital advertising
Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude
Experience with third party media partners; includes exposure to programmatic media buying  
Experience configuring and reporting Google Analytics
Up-to-date with traditional and digital media trends and innovations
Demonstrated knowledge of cross-channel media
Will be highly detail oriented with strong critical thinking and problem solving abilities

Professional Skills:

Ability to think beyond "media" and participate as a creative collaborator within an integrated environment
Must have an understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies
Able to work independently, as well as in a team, and have excellent time management skills
Must have strong interpersonal and presentation skills to foster client, vendor and internal relationships
Excellent communication skills, both written and oral with an eye for detail
Fluency with Microsoft Office Suite, especially TEAMS, Excel, and PowerPoint
Experience using technology to connect with key target audience segments
Working knowledge of MRI, Strata, and/or equivalent media software
Experience with media planning and buying software, as well as preferably social media, media research, and analytics tools