The Integrated Marketing Communications Manager at IDB is responsible for creating and tactically executing the integrated marketing communications strategy for the North Americas. This position reports into the Head of Marketing.
Marketing Project Management
· Manage and execute marketing projects to promote the Bank’s brand and business needs.
· Collaborate regularly with business line leads to deliver marketing and communications plans and projects.
· Lead the Integrated Marketing approach/process by collaborating with cross functional teams to deliver the planned initiatives.
· Manage agency relationships and serve as the key project manager to ensure deadlines and deliverables are met.
· Measure and track success of various marketing projects and campaigns.