Senior Writer

The arrival of electrification, autonomy, and software-enabled vehicles has created unimaginable possibilities in the automotive sector – new technologies, new products, new services. The pace of change is rapid, and presents an exciting challenge – an opportunity to shape the future of transportation. If you would like to play a part in this transformation, please read on.

We’re looking for a Senior Writer to join the team at Imagination Detroit, delivering world-class work for Ford Motor Company. Somebody who is equal parts passionate about communications, strategy, and automotive.

You will specialize in going deep into the client’s brief and helping our team deliver world-class creative solutions. This means being a best-in-class strategic thinker and a specialist in automotive communications such as product launches, technology and software, media relations, investor comms, manufacturing, and employee engagement.

The successful candidate will love finding new ways to engage with audiences on these topics and will build trust with our clients as a leading thinker in this space. They will also be a passionate storyteller, who can write compelling, emotive copy to bring their strategic thinking to life.

Detailed Responsibilities

Come to work each day to help Imagination do epic sh*t that no other agency is doing!
Support the team on strategy and communications - often across several projects at once
Build a deep understanding of Ford’s businesses (now and near-future)
Work with the client to originate tight, detailed briefs that enable original, on-message creative thinking
Help create big, conceptual ideas and deliver them across a variety of platforms - ideas that nail:
The problem
Key audiences and insights
The simple story (expressed in a simple, powerful way)
Amplification and multichannel rollout (owned, earned, paid)
ROI and performance metrics – owning all aspects of the reporting and strategic conclusions
Write message frameworks, message houses, manifestos, and campaign narratives
Use the power of storytelling to bring automotive news to life, leaving no stone unturned in pursuit of a new angle on a story, getting to the heart of the human truth above beyond the facts
Build excellent working relationships with clients all the way up to the C Suite, becoming a trusted partner
Thrive in the cut and thrust of the pitch process, taking a primary role in winning new work for the agency
Present proposals alongside Creative and Account Management colleagues, achieving client buy-in
Support our creative and production teams throughout the lifecycle of the project to ensure the work stays on brief and nails the objectives
Take ownership over ROI and metrics, generate reports, install measurement tools into project deliveries and ensuring that projects deliver against KPI’s

Experience & Skills Required

Minimum 8-10 years experience in copywriting, communications, or strategy, either agency-side or for an automotive business
Extensive knowledge and experience in the automotive sector are essential. Additional marketing or communications experience in other sectors is desirable (especially the technology sector)
Demonstrable examples of producing world-class content in the experience channel (e.g., auto show stands, branded experiences, product launches, automotive reveals, media drive programs, corporate announcements)
Outstanding presentation skills, with the ability to bring ideas to life and sell them to clients and colleagues with conviction and clarity
A creative background is preferable, be it in visual communication or copywriting – you will be working with, and inspiring many creative specialists
Passionate and obsessed with brands, cultural trends, and design innovation – learns, uses, and shares fresh inspiration with the team
Relentlessly curious – acting as a conduit for bringing new ideas and information into the agency
Self-starting, proactive, and highly motivated to succeed, with a commitment to quality and detail
Calm in a crisis, with a problem-solving mindset and a conviction that “nothing is impossible”
Must be able to travel domestically & internationally for periods of up to two weeks at a time

Leadership Qualities

Leads by behavior and attitude, not through position or tenure
Thinks strategically – knowledge of Imagination’s and Client’s practices
Inspires creativity and innovation – imagines creative solutions
Drives results – achieve high levels of customer satisfaction

What We Can Offer You

Work with a state-of-the-art product and deliver it to exciting and innovative brands.
Learning and development opportunities that contribute to professional growth.

Benefits And Perks Offered

Low-cost, comprehensive health care coverage that includes medical, dental and vision coverage as well as extensive wellness offerings.

Generous paid time off benefits
Discretionary bonus plan
Hybrid work model, where our team comes into the office a minimum of 3 days per week
Paid parental leave
Safe Harbor 401k plan with generous match
Comprehensive, low-cost health benefits
Company paid life insurance and long-term disability coverage

Residency Requirements

Candidates must have authorization to work in the US in order to be considered for employment.