Product Copywriter

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About Us

Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.

We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.

We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.

We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.

Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.

We’re looking for an imaginative and talented team player with a passion for content and technology to join Insider’s content team, based in our London office.

Responsibilities

Ideating, researching, and delivering a wide range of product content assets such as whitepapers, blogs, ebooks, guides, infographics, and emails.
Coordinating closely with key stakeholders both internally (Sales, Product, Marketing, and Partner Success teams, etc.) and externally (clients, prospects, and key spokespeople) to deliver product content that is informed, accurate, and effectively speaks to the target audience to drive demand in target markets.
Developing multiple assets at once in line with varied content briefs and business priorities in a fast-paced environment, with the ability to interrogate the brief to ensure optimum efficiency and speed.
Writing for UX, for example product visualizations or product demo/product flow content
Supporting the Global Content Director with proofreading and editing content assets in a range of formats
Ensuring brand consistency across all content in line with our company TOV and brand guidelines
Continually improving knowledge of Insider’s products and capabilities to ensure content is accurate and effectively promotes Insider’s market offering

You are

Happy to challenge the status quo, if something isn’t working or could be done better – you’re happy to say so.
Confident working in a fast-paced environment with big targets to hit and a very long to-do list! An experienced B2B SaaS copywriter with proven experience delivering product and demand-generation-focused content in a B2B environment.
An autonomous worker who is happy to take the lead in researching and delivering content in line with the global content strategy.
Able to work autonomously and as part of a wider team.A proactive content marketer who understands the power of good content and is committed to delivering assets to the best of your ability

Requirements

2+ years of experience writing within a B2B SaaS/Tech environment
4+ years of experience in content writing
A clear and proven understanding of content writing for different personas and verticals
Experience doing research using multiple sources and stakeholdersExcellent writing and editing skills in English
Experience with product marketing a plus