Insights and Content Writer

LGBT Great is a membership community of financial services organisations working together to improve diversity, equity, and inclusion. Our vision is for our industry to attract first-class LGBTQ+ talent, clients, and investors, with every firm advocating visibly to drive progress forward. Our full spectrum suite of products and services supports our clients to evolve their LGBTQ+ DE&I programs at an organisation-wide level, to empower and spotlight LGBTQ+ folks, and to bring communities together across financial services and beyond.

The Insights & Content function within LGBT Great supports clients to make better-informed decisions and improve the maturity of their LGBTQ+ DE&I programmes through the provision of data, research reports, and training.

Our Insights and Content Analysts sit at the forefront of this work and are crucial in researching, collating, analysing, and drafting all the high-quality data-driven insights we create and for which LGBT Great has an enviable reputation.

This role is intended to support the creation of impactful content across our various external, client-facing channels. It is suited to an ambitious, creative, and methodical candidate with a passion for LGBTQ+ DE&I. Combining elements of corporate communications, copywriting, market research and data analysis, this is a varied role intended to empower the successful candidate to explore and develop across a range of creative and commercial disciplines.

Key Responsibilities:

Corporate Communications: Supporting the CEO, COO, and Executive Director with corporate communication campaigns.
Content Hub Creation and Origination: Working cross-functionally collaboratively with stakeholders across the business to create engaging content and toolkits to support LGBT Great value propositions, member value, marketing, insights, and central comms initiatives.
Social Media Content: Responsible for the creation of LGBT Great written content across our social media platforms (LinkedIn, Twitter, Instagram).
Content Planning: Support the planning of strategic marketing initiatives and campaigns with proactive copywriting and research.
Research: Open-source research on LGBTQ+ topics (news & current affairs, policy, corporate DE&I) to support our News and Current Affairs stream.
Internal & External Communications: Leading and supporting copy generation projects for external communications (press releases, client briefings etc.)
Primary Research: Supporting hybrid multi-market primary research projects with drafting and data analysis.
Sales Enablement: Supporting the creation of central sales enablement collaterals.
Qualitative: Qualitative research support (interviewing, transcription, analysis, and summary writing).
Subject Matter Expertise: Developing subject matter expertise on LGBTQ+ DE&I, with opportunities to present externally to clients in webinars/training and to author targeted brochures and insights documentation.
Proofreading and Final Eyes: Responsible for proofing and final eyes on a range of client-facing copy.

Experience:

Essential:

2+ years of experience in a corporate communication, research, marketing, or insight role (or equivalent) with a heavy focus on high-volume content origination and drafting.
Able to demonstrate exceptional copywriting and drafting skills with demonstrable experience in high-impact publications (internal/external).
Keen eye for detail and exceptional proofing skills
Written fluency in business English is required (C2 or equivalent).

Desirable:

Working interest and experience in DE&I
Experience with primary research methodologies (qual/quant)
Experience with data analysis and presentation
Experience managing/working with third party suppliers.
Confident public speaker/presenter
Experience in / knowledge of / interest in financial services/products
Experience working with senior managers/C-Suite
Graphic design and presentation (Canva, Photoshop)

Skills:

The skills needed to fully fulfil the role opportunities and requirements:

Writing: the ability to write compelling and influential external/client-facing copy.
Interpersonal: community building and networking skills, comfortable partnering with senior leaders.
Strategic and business thinking: the ability to understand business strategy and how LGBT+ inclusion translates. The ability to think laterally and solve problems.
Consulting: Leveraging data and insights to help shape stakeholder thinking and decision-making.
Planning and organisation: self-motivated and delivery-oriented; exceptional organisational and team working skills; ability to work under pressure/meet tight deadlines.
Communication: ability to synthesise large volumes of information into compelling client-focused deliverables.
Confident in Microsoft Office (i.e., Word, Excel, and PowerPoint).

Behaviours:

The behaviours needed to fully fulfil the role opportunities and requirements:

Taking Ownership - resourcefulness, organising plans effectively, ability to influence, irrespective of hierarchy, positive and constructive.
Collaboration – Sharing ideas and idea generation, encouraging conversation, able to feedback and manage upwards.
Transparency – Doing what we say and saying what we do. Being accountable for the actions and impact we create.
Ambition – creating opportunities for members and colleagues. Striving for member satisfaction and prioritising revenue generation. Challenging the mindset of ‘what we have always done.’
Empowerment – Supporting colleagues, spotlighting great ideas, and working to help members build greater confidence around LGBTQ+ inclusion.
Agile – practical and flexible in exploring member needs and adapting to different business environments.
Analytical – Confidently able to gather, analyse and manipulate data to tell compelling stories; confident in understanding and identifying risks; excellent attention to detail.