I. Job Summary | Major goals and objectives.
The Associate Social Editor executes InStyle’s strategy, content, and audience development on social platforms.
They also work closely with InStyle’s Social Media Director as well as the video, edit, and sales teams in exploring and developing strategy for emerging platforms.
In addition to amplifying the work of the InStyle edit staff, the Associate Social Editor will execute social-first or social-only original franchises, including short or platform-specific video series.
The Social Editor will also support InStyle partnerships such as award shows, tentpole events, parties, panels, and fashion week.
The social team works closely with our SEO, growth and other audience analysts to understand and strategize how to expand our audience reach. The Associate Social Editor should also be comfortable with Google Analytics and other similar tools and translating that data into easy-to-understand editorial guidance on an hour-by-hour or daily basis as needed, or in supporting their team to do so.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
90% - Execute social media strategy
10% -Work with edit, video, SEO, growth and other teams to support overall digital strategy
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education
Bachelors’ degree in Journalism, Communications or related field or equivalent work experience
Experience
2-5 years of digital and/or social media experience, preferably with at least one major role at a news organization
Specific Knowledge, Skills And Abilities
Proven ability to build and grow audiences for fashion and entertainment content via social media, particularly among younger audiences
Strong news judgment, prioritization, writing and editing skills
A strong attention to detail with the ability to multitask
A strategic thinker who considers traffic and social analytics before making decisions
An idea generator who can think of new, fresh ways to package content
Knowledge of and enthusiasm for the InStyle brand
It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
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Pay Range
Salary: $62,400 - $63,000