Content Producer
Our mission is to reach new audiences, on new platforms with new digital content. You will work with the senior digital editor to create content for the ITV News website and digital platforms. This role is key in driving growth to ITV News via search and social media referrals. You will work closely with all digital teams and the wider newsroom to inform and produce high-quality, original news with an emphasis on visual content. You will ensure ITV News’ digital operation is across the main news agenda of the day as well as driving on issues and stories away from mainstream news that will engage a digital audience. You will secure maximum impact for ITV News’ television material online – selling it as effectively as possible – and understand how to re-purpose television material for digital platforms in mind.
You will liaise closely with the news desks and key bureaus, editors and producers to ensure that our output reflects the best of our news gathering and analysis, commissioning content where appropriate. You will be a key conduit with ITV X, the ITV regional hub and ITV regional newsrooms, ensuring communication and tasks are synchronized to ensure high quality content is produced efficiently. You will be the guardian of quality and tone, will publish blogs and take on web duties including running the desk alone at the beginning and end of the day. You will be the representative of ITV’s digital output in some of the newsroom’s key editorial meetings as well as providing feedback to the entire company about how our digital operation has performed each day.
The successful candidate will have to pitch story ideas, write and present an original daily news list, help plan further ahead, write news stories and drive the digital operation working with the Senior Digital Editor. You will understand the fundamentals of audience engagement and data analytics. You will help lead and manage the distribution strategy of ITV News content on social media networks such as Facebook, Instagram, Twitter, Youtube and Google, on a daily basis. You will be responsible for helping to grow our audience on these and other key strategic platforms. This role will be crucial in helping to grow our audience and ensure our content reaches the widest audience possible. This role is primarily newsroom based, but with some opportunity for hybrid working. It will contain shift work, including weekends.
Key Responsibilities:
Ensure ITV News is across the top news stories on site and on social platforms and help set the digital news agenda
Supervise a team of multi-media producers to create video and text content, working under the direction of the senior digital editor
Identify video content opportunities for specific channels using both programme, live, archive and originally shot material - both for on-the-day and planned stories
Show distinctive judgement about digital storytelling, with confidence about what elements will resonate with an online audience and what will perform in individual mediums
Provide strong ideas for original and distinctive stories and trends that are in keeping with the values and remit of ITV News.
Pitch and commission stories which help reflect a diverse range of issues and communities across from across the UK and beyond
Provide imaginative treatments for complex stories and present complex ideas simply and in a compelling manner
Support best practice in terms of publishing according to a variety of factors – including but not limited to time, headline and thumbnail style
Implement quality control around all uploaded videos
Write punchy and original headlines for social media and the website, optimised for search where appropriate
Maintain the highest standards of spelling, punctuation and grammar
Make engaging thumbnails and share cards for videos and written stories, and develop best practice for other producers
Produce video and write articles when required
Leading on audience engagement strategy using tools such as Chartbeat and Echobox.
Devise and implement effective visual treatments of stories using tools such as Flourish to showcase the best of our data journalism
Working with the wider news operation to help teach and develop others to create and curate digital content more effectively
Ensure stories and headlines are accurate and comply with the law and relevant regulations
Build close relationships with ITV X and ITV Regional teams
Work in accordance with ITN guidelines on health and safety in the office and in the field
Know what types of content will resonate with the ITV audience—with an excellence in storytelling focused on short-form content