Public Relations and Social Media Intern
The Internship Program at 20Two Studio is a student internship for school credit and essential work experience. The program dates may fall outside of some school terms; please confirm that you will be eligible to receive credit.
Our Spring 2024 Internship Program will be held from January 8th through May 3rd, 2023. This is a structured learning program with its own curriculum and training. Attending live, in-office training from Monday, January 8th through Thursday, January 11th, 2024 between 10 am - 1 pm PST / 1 pm - 4 pm EST will be a requirement to be eligible for this opportunity.
Who are we?
20Two Studio is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality and wellness industries. We are spirited and strategic, and on our team you’ll accelerate your career working on creative, meaningful, ROI-driven campaigns, telling compelling stories, and leading with passion to connect our clients with brand building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for awesomeness. The Studio’s full client roster can be found here.
At 20Two Studio, we deeply care about our company culture and believe in a work-life blend, encouraging our employees to learn and grow through travel experiences outside of the workplace. We work with established, emerging, and rising brands whose qualities are equally mirrored in the teams who represent them.
The Role
The student internship program is a hybrid (in-person and work from home) learning and mentorship experience at 20Two Studio. The ideal candidate knows the PR and social basics but is eager to jumpstart their career & is planning ahead for their future. The student internship program provides an integrated learning & training experience and allows the student to be immersed in the fast-paced industry that is PR and social media marketing through interaction with staff, clients, and media. A student will dig into the basics and beginnings of successful Public Relations and Social Media campaigns. Students will get exposure to PR and social strategy, research, media engagement, influencer relations, client brainstorming, community management, creative writing, and learning to collaborate & network with professionals. This experience requires reliability and a passion for travel, hospitality, lifestyle, media and trends.
Duties and Responsibilities:
Public Relations
Assist in research on upcoming trends, articles & social media relating to the PR industry & clients
Assist with reporting & gathering information to develop efficient pitches
Assist with writing press materials (for example: fact sheets, media lists, press releases, newsletters, bios/backgrounders)
Assist in brainstorming & planning sessions/story angles & partnerships
Assist with data input for weekly reporting/client updates
Learn and demonstrate basic understanding of Barcelona Principles scoring with oversight from team members
Learn and navigate Muck Rack for development of quality media lists
Learn and navigate Muck Rack dashboards for reporting and share of voice analysis
Social Media
Learn and gain a basic understanding of Fohr for influencer analysis
Provide administrative assistance with media and influencer relations (writing, research, backgrounders)
Research and pull imagery requests and photo needs, content calendar requests, and influencer relations information
Research models/influencers for content shoots
Assist with the digital filing within content archives for each client
Source UGC for mockups during the community management process
Ability to perform other tasks or projects assigned by manager and account team members
Professional Growth
Learn time management tips + tricks
Gain front row access to PR and social strategy
Engage with the industry leaders & award-winning company culture
Learn to collaborate & network with teams/professional individuals
Build portfolio & resume
Perfect your communication skills (industry and internal emails)
Experience:
College student with a concentration in Communications, Public Relations, Marketing, Digital Marketing, Journalism or similar study
Previous intern experience is beneficial but not required
Requirements:
Must be able to receive academic credit
Must be able to commute to one of our US offices (San Diego or Los Angeles, CA; Denver, CO; Nashville, TN; or New York City, NY)
Must be available for live, in-office training from Monday, January 8th through Thursday, January 11th, 2024 between 10 am - 1 pm PST / 1 pm - 4 pm EST
Proficiency in computer programs
Word, PowerPoint and Excel in a Microsoft Windows environment
Google Drive (Docs, Sheets, Slides)
Self-starter, ability to work independently in a hybrid environment
Strong oral and written communication skills
Strong interpersonal skills
Strong organizational skills
Must be able to identify and resolve problems in a timely manner
Experience with AP writing style
Social media knowledge
Presentation skills
Must be able to commit to a weekly schedule (minimum of 16 hours/week)
Compensation:
Student interns compensated with school credit and a stipend
Number of credits varies and to be determined by student interns' universities