Senior Associate, Paid Media Channel Planning

As a member of the broader Paid Media team, this role is responsible for 3 key areas of focus:

Channel Planning - steward the media planning process as the central connection point between lines of business, data and analytics, COE disciplines and external agencies with working media budgets of $250MM+
Partnership Building- facilitate and execute partnerships with media publishers that deliver on LOB priorities
Internal Education - educate internal LOB stakeholders on the emerging media landscape and provide strategic points of view on opportunities in the context of media trends and the competitive landscape